Colin Craig explains his evocative campaign posters

Over the last few weeks the nation’s political parties have been furiously hammering stakes into the ground in an effort to erect their campaign posters. And while most political ads feature smiling politicians with perfectly combed hair, the Conservative Party’s Colin Craig has instead opted for a monochrome death stare for his campaign.

Given how distinct this creative approach is, 3News’ David Farrier decided to interview the politician on the creative motivations behind the ad.

• This video was originally published on the 3News website.