Beats captivates with epic five-minute World Cup spot

A ball hasn’t even been kicked yet, but this year’s World Cup has already served up a fair amount of entertainment in terms of the ads that have come from major corporates. While Nike, Adidas and Puma have in the past been the trifecta of good sports advertising, other brands are also starting to intrude on this space by producing ads that are comparable if not better than those produced by the sports juggernauts.

And although Samsung misstepped with some awful story telling in its contrived ‘District Nine meets Bloodsport meets Space Jam‘ commercial, Beats headphones has fought back for the tech industry with an epic five-minute spot, created by R/GA, that gives a behind-the-scenes look at the pregame rituals of several international stars and a handful of fans.