articles tagged 'SEO'

New Zealand search trends and digital marketing tips for 2018

  • Advertising
  • April 13, 2018
  • StopPress Team
New Zealand search trends and digital marketing tips for 2018

Pure SEO has released its 2018 New Zealand Internet Search Trends and Insights report that sheds light on how Kiwis engage with search engines, to inform businesses digital marketing strategies.

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The Kiwi company with an $85 million price tag: the story behind Online Republic

  • Search
  • June 8, 2016
  • Sim Ahmed
The Kiwi company with an $85 million price tag: the story behind Online Republic

Long before Online Republic was the Kiwi success story sold to Australia-based Webjet for $85 million, Sim Ahmed wrote a cover story for NZ Marketing in 2013 telling the story of how the company's founder Mike Ballantyne discovered success by moving away from ego-stroking digital campaigns and focusing on the unsexy—but increasingly important—realm of search engine marketing. Today, we revisit this tale. (Please note: this story features previously published content).

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The dark side of SEO: reputation management, article spinners and ethical dilemmas

  • Advertising
  • March 10, 2016
  • Holly Bagge
The dark side of SEO: reputation management, article spinners and ethical dilemmas
Source: GetFrank

In 2008 Canadian musician Dave Carroll was travelling with United Airlines. During a layover he heard a fellow passenger remark that baggage handlers on the tarmac in Chicago were throwing guitars. He arrived at his destination only to discover his $3,500 guitar was severely damaged. After an unsatisfactory response from the airline, he used his musical talent to create a song he dubbed ‘United breaks guitars’ with a music video and all. The song went viral and the incident created a PR disaster for the airline. But now, when Googling the airline, there is no mention of the incident. This is an example of the power of search engine optimisation (SEO) and its role in protecting brand reputation. We chat to Pure SEO’s Richard Conway about this idea and the threat of negative SEO.

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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...

Five tricks dodgy SEO companies use to lure customers

  • SEO
  • August 6, 2015
  • Richard Conway
Five tricks dodgy SEO companies use to lure customers

According to Pure SEO founder Richard Conway there are a few shady SEO agencies out there that businesses should be wary of. He provides a list of things to look out for to show when the alarm bells should be ringing.

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The birds on the rhino's back: how business directories are battling—and benefitting from—Google

  • Didge
  • August 12, 2014
  • Skye Wishart
The birds on the rhino's back: how business directories are battling—and benefitting from—Google
bscrittersitter.blogspot.com

Back in the day, the Yellow Pages ruled. Business names were sometimes based on where they would end up in the book (that's why there are so many accommodation options starting with A and the Krasilovky Brothers of New York took that to extremes with their long-running listing battle). But for many consumers the online realm is a much more efficient way of finding businesses and Google has taken its toll on the print-based directories and forced them to find new revenue streams. So why are there still so many online business directories in operation?

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voices

Google opens doors to negative SEO

  • Opinion
  • October 2, 2013
  • Paul Thornton
Google opens doors to negative SEO

Paul Thornton discusses recent changes to Google's algorithm and how these can affect businesses online.

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Search and rescue: Kiwi developers hack out a simple SEO solution

  • Digital
  • September 20, 2010
  • StopPress Team
Search and rescue: Kiwi developers hack out a simple SEO solution

A group from New Zealand cloud software developer Genesis Interactive claim to have come up with a "possible world first", a tool called Comet SEO that aims to simplify the search engine optimisation (SEO) process for Kiwi companies.

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Five top online marketing tips to help you climb the search ladder

  • Digital
  • September 13, 2010
  • Grant Osbourne
Five top online marketing tips to help you climb the search ladder

With more and more visitors to New Zealand researching online—and with the Rugby World Cup just around the corner—there is a big opportunity for increased business across a range of different sectors. So how do you move up the search chain and tap into that demand? First Rate's Grant Osbourne offers a few digital tips for tourist operators and, by extension, other small business owners and marketers who are hoping to enhance their online presence.

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Search Engine boot-camp

  • Events
  • September 11, 2009
  • Frances Chan
Search Engine boot-camp

Do you know how to infiltrate enemy lines with SEO, PPC, SMM and SEM? What are you waiting for, private, ten-hut to the 3rd Search Engine Boot-Camp by Search Strategies. In 11 training sessions, you will be briefed on the most efficient techniques in search and social media in the ...

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