Pure SEO has released its 2018 New Zealand Internet Search Trends and Insights report that sheds light on how Kiwis engage with search engines, to inform businesses digital marketing strategies.
Marketing, advertising & media intelligence
Long before Online Republic was the Kiwi success story sold to Australia-based Webjet for $85 million, Sim Ahmed wrote a cover story for NZ Marketing in 2013 telling the story of how the company's founder Mike Ballantyne discovered success by moving away from ego-stroking digital campaigns and focusing on the unsexy—but increasingly important—realm of search engine marketing. Today, we revisit this tale. (Please note: this story features previously published content).
In 2008 Canadian musician Dave Carroll was travelling with United Airlines. During a layover he heard a fellow passenger remark that baggage handlers on the tarmac in Chicago were throwing guitars. He arrived at his destination only to discover his $3,500 guitar was severely damaged. After an unsatisfactory response from the airline, he used his musical talent to create a song he dubbed ‘United breaks guitars’ with a music video and all. The song went viral and the incident created a PR disaster for the airline. But now, when Googling the airline, there is no mention of the incident. This is an example of the power of search engine optimisation (SEO) and its role in protecting brand reputation. We chat to Pure SEO’s Richard Conway about this idea and the threat of negative SEO.
According to Pure SEO founder Richard Conway there are a few shady SEO agencies out there that businesses should be wary of. He provides a list of things to look out for to show when the alarm bells should be ringing.
Back in the day, the Yellow Pages ruled. Business names were sometimes based on where they would end up in the book (that's why there are so many accommodation options starting with A and the Krasilovky Brothers of New York took that to extremes with their long-running listing battle). But for many consumers the online realm is a much more efficient way of finding businesses and Google has taken its toll on the print-based directories and forced them to find new revenue streams. So why are there still so many online business directories in operation?
Paul Thornton discusses recent changes to Google's algorithm and how these can affect businesses online.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
A group from New Zealand cloud software developer Genesis Interactive claim to have come up with a "possible world first", a tool called Comet SEO that aims to simplify the search engine optimisation (SEO) process for Kiwi companies.
With more and more visitors to New Zealand researching online—and with the Rugby World Cup just around the corner—there is a big opportunity for increased business across a range of different sectors. So how do you move up the search chain and tap into that demand? First Rate's Grant Osbourne offers a few digital tips for tourist operators and, by extension, other small business owners and marketers who are hoping to enhance their online presence.
Do you know how to infiltrate enemy lines with SEO, PPC, SMM and SEM? What are you waiting for, private, ten-hut to the 3rd Search Engine Boot-Camp by Search Strategies. In 11 training sessions, you will be briefed on the most efficient techniques in search and social media in the ...