articles tagged 'Regan Savage'

Regan Savage to depart Kiwibank for Trade Me

  • Advertising
  • March 13, 2018
  • Erin McKenzie
Regan Savage to depart Kiwibank for Trade Me

Kiwibank general manager of marketing communications Regan Savage is set to depart the bank for Trade Me, where he will be taking up the position of marketing director.

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Kiwibank and Jayden Daniels ask students to Major in New Zealand

  • Advertising
  • February 7, 2018
  • Erin McKenzie
Kiwibank and Jayden Daniels ask students to Major in New Zealand

Kiwibank has teamed up with Shortland Street’s Jayden Daniels to release a new campaign, by agency Hello, targeting uni students who are keen to have their money reinvested into New Zealand.

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Year in Review: Regan Savage, Kiwibank

  • Year in Review
  • December 21, 2017
  • Regan Savage
Year in Review: Regan Savage, Kiwibank

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Regan Savage, general manager of marketing communications at Kiwibank, has to say.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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Regional Rundown
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Insight Creative specialises in shaping business stories out the core insights that often lie under ...
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All our stories on the nation's two failed mergers in one place
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
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Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
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Beyond the Page
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In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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Kiwibank signals strategic shift as it ends agency-of-record partnership with Assignment Group

  • Media
  • July 28, 2017
  • Damien Venuto
Kiwibank signals strategic shift as it ends agency-of-record partnership with Assignment Group

Kiwibank is embracing the changes taking place across the industry as it takes its lead creative agency off retainer from 1 August. This is according to Kiwibank general manager of marketing and communications Regan Savage, who says the shift is necessary at a time when it has become increasingly difficult to rely on a single provider to deliver across all available channels.

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Kiwibank projects its local message across the country

  • Advertising
  • November 1, 2016
  • Erin McKenzie
Kiwibank projects its local message across the country

Kiwibank is continuing to shed light on the importance of choosing a local bank, with the roll-out of a new 'It's ours, is it yours?' TVC, via Assignment Group, as well as a content marketing pop-up on The Spinoff.

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voices

Enough already: the power of the mute button in a world of information overload

  • Social media
  • February 19, 2015
  • Katie Byrne
Enough already: the power of the mute button in a world of information overload

Online users have long suffered from social media messaging overload. But Kiwis have wizened up to the power of the mute button at their disposal, says Katie Byrne.

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Kiwibank and NZ Post hand combined media account to OMD, Starcom and Ikon left empty-handed

  • Media
  • September 29, 2014
  • Damien Venuto
Kiwibank and NZ Post hand combined media account to OMD, Starcom and Ikon left empty-handed

In May, New Zealand Post and its subsidiary Kiwibank announced that they would merge their media accounts and appoint a single agency to take care of the media side of the business. This announcement came with the consequence that at least one of the long-time account holders for the respective businesses—Ikon (Kiwibank) and Starcom (NZ Post)—would lose its account. And now, after a pitching process, Kiwibank's head of marketing communications and content Regan Savage has confirmed that OMD has won the account, leaving both incumbents' ledgers a little barer.

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Sure to rise: Kiwibank stops and smells the flour for insurance push

  • Advertising
  • February 28, 2014
  • StopPress Team
Sure to rise: Kiwibank stops and smells the flour for insurance push

Kiwibank and Assignment Group got out the craft knife last year for a quirky Welcome Home Loan promotion featuring a couple that lived in a cardboard house. And they've continued that crafty theme with a stop-motion ode to dough that aims to draw attention to its insurance products.

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