Ice cream, it’s a delicious frozen treat that’s typically presented in a joyful light, but that’s not the case for Halo Top. The ice cream brand has opted for an unsettling and creepy ad instead.
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When it comes to surprises, the most you’re likely to get from the established taxi industry is another arbitrary fee ($3 extra to pay using EFTPOS? Come on). But, in keeping with its desire to turn the transport industry upside down, Uber often looks to surprise its existing users—and add more new ones—by delivering more than just humans. So, as part of a global campaign that is set to deliver ice cream to 253 cities on Friday, inhabitants of Auckland, Hamilton, Wellington, Christchurch and Queenstown will be able to request a tub of Giapo’s hokey pokey gelato. And it’s working with Hyundai on the promotion as well.
A fat, shiny bull mounting a helpless cow: this is war launched billboard-style by Holy Moly ice cream, which claims dairy giant Fonterra is screwing over small businesses with what it believes is anti-competitive behaviour.
The Bay of Plenty is the country’s highest ice cream-licking region per capita, according to Tip Top sales this year. But only a teaspoon more than Nelson/Marlborough/Tasman and Manawatu/Taranaki, in second and third place, respectively.
New Zealand’s scoops in a cone per capita rankings for …