articles tagged 'Fuse'

McDonald's, Fuse and OMD create geofilter Snapchats

  • Advertising
  • February 9, 2018
  • StopPress Team
McDonald's, Fuse and OMD create geofilter Snapchats

McDonald’s, Fuse and OMD have created branded Snapchat chain geofilter filters that are available when inside any of the McDonald’s standalone restaurants around New Zealand.

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A perfect match: The importance of quality content and conversation in influencer marketing

  • Marketing
  • March 30, 2017
  • Erin McKenzie
A perfect match: The importance of quality content and conversation in influencer marketing

Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.

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Mango, Fuse and McDonald's take centre stage, as PRINZ names the best in PR—UPDATED

  • Awards
  • May 13, 2016
  • StopPress Team
Mango, Fuse and McDonald's take centre stage, as PRINZ names the best in PR—UPDATED

New Zealand public relations practitioners donned their suits and dresses this week for the Annual PRINZ Awards, with Mango, Fuse and McDonald's New Zealand coming out on top.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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TVNZ-NZ Marketing Awards 2015
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Magic cups for Magic Mike

  • July 6, 2015
  • StopPress Team
Magic cups for Magic Mike

To get Channing Tatum adorers ready for the upcoming launch of Magic Mike XXL, Fuse and OMD ran an activation to help support its other media by mass-producing some takeaway coffee cups with thermochromatic artwork with the Magic Mike cast on the front. And guess what happens when the cups get hot?

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Georgie Pie and MediaWorks search for new comedy talent for 7 Days

  • News
  • September 5, 2014
  • Skye Wishart
Georgie Pie and MediaWorks search for new comedy talent for 7 Days

Georgie Pie is working to claim back its place in the hearts of Kiwis of all ages, and one way to do this is partnering up with 7 Days, in Georgie Pie's first sponsorship since it relaunched. MediaWorks Integration has been working with OMD and Georgie Pie on a campaign to get a budding comedian to join the 7 Days panel, as the 'Georgie Pie Comedy Apprentice'.

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voices

Fonterra hands Colenso BBDO some more business, looks to push social as a brand channel

  • Social media
  • July 30, 2014
  • Ben Fahy
Fonterra hands Colenso BBDO some more business, looks to push social as a brand channel

Colenso BBDO has long worked on Fonterra's major brands like Anchor, Tip Top, Fresh 'n Fruity and Mainland and it's gradually been adding new chunks of the business to its roster, with the most recent being the addition of some smaller brands after Shine shacked up with Goodman Fielder. Now it's added some more after the agency was appointed as the social media partner for all of Fonterra's brands after a competitive pitch.

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Fuse gets cricket fans excited using peer pressure

  • Social Media
  • February 28, 2013
  • Sim Ahmed
Fuse gets cricket fans excited using peer pressure

I may be the only person to ever come out of the Sub-Continent to think cricket is boring, but even I'm more likely to head to a game if my mates tagged along. This is the idea at the heart of Fuse's recent campaign for New Zealand Cricket.

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Movings/Shakings: 31 January

  • movingsshakings
  • January 31, 2013
  • StopPress Team
Movings/Shakings: 31 January

Admission grows like topsy, Fuse gets a Christmas present, Oddbird takes flight, Firebrand joins the Salt stable, Komli signs up The Economist, Josh Moore, Philip Andrew and Dave King get jury nods, Matt Palmer joins The Feds and Lance Kelleher re-signs with 8com.

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A plea for the timely death of social media acquiescence

  • Social media
  • January 15, 2013
  • Abi Morrish
A plea for the timely death of social media acquiescence

Social media law is never to argue, debate or reason with a customer on your page, and more often than not bow down fearfully in front of the thousands of watchful eyes. But Abi Morrish thinks 2013 is the year of 'no shit in social'.

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Movings/Shakings: 9 November

  • movingsshakings
  • November 9, 2012
  • StopPress Team
Movings/Shakings: 9 November

Kim Hill gets a big international plaudit, Colenso gets greedy, Geoff Devereux goes indie, New Zealand Blood goes digital with Young & Shand, MediaWorks swipes another TVNZer, TVNZ's new 7pm show gets going, Hayley Holt heads to More FM and Jason Willis lights his Fuse.

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Movings/Shakings: January 20

  • movingsshakings
  • January 19, 2012
  • Cath Winks
Movings/Shakings: January 20

It is out with the old, and in with the new, in another exciting installment of "Who Goes Where?" TV3 loses feisty reporter Mihi Forbes to Maori TV, VENA NZ snaffles Grant Hyland from VIM, all the news from Fuse, NZ Geographic gets taken over internally - ouchies, a large benign growth in Traffic leads to Parnell relocation, viva la VivaKi, Botica Butler Raudon PR joins the Oriella stable, and this year's new black - please welcome Tangerine Tango, soon to be seen everywhere.

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Various humans take up new and exciting roles

  • Advertising
  • June 1, 2010
  • StopPress Team
Various humans take up new and exciting roles

An enticing potpourri of recent appointments for your people-watching/judging/slating pleasure.

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Onboard the people mover

  • Advertising
  • May 17, 2010
  • StopPress Team
Onboard the people mover

A tasty antipasto plate of new and exciting appointments.

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