TVCs of the Week: 9 August

  • TVC of the Week
  • August 6, 2013
  • Ben Fahy
TVCs of the Week: 9 August

Who's it for: Kiwibank by Assignment and Flying Fish

Why we like it: Naming your competitors in an ad is an aggressive, and potentially risky ploy, but it creates some intrigue at the start. And it gives viewers a reason to look more deeply at why all these humans have decided to switch banks. Good track, nicely shot and pretty ballsy. 

Who's it for: Otago University by Zephyr and Gorgeous

Why we like it: The Uni's first singalong ad was slightly cringey (mostly because of the Nickelback-style track), but the 2013 version benefits from a freshening up and, unlike some of the country's other academic institutions, it continues to focus on the appeal of the student experience rather than on the facilities. And not a burning couch in sight. 

Who's it for: Telecom by Consortium and Exit 

Why we like it: When it comes to choosing a telco provider, price will always be a concern for the country's many small to medium enterprises. But having someone who understands the business and can press the flesh if required is also important. And this simple but nicely made spot shows Telecom's Business Hubs can help with that. 

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'A real range across the board': MediaWorks launches new lifestyle channel ThreeLife

  • Media
  • February 16, 2018
  • Georgina Harris
'A real range across the board': MediaWorks launches new lifestyle channel ThreeLife

Following MediaWorks’ media event yesterday, the company has announced a few changes for 2018; including a new lifestyle channel ThreeLife, a new corporate brand identity, a shuffling of radio presenters and the return of familiar shows. StopPress talks with chief content officer Andrew Szusterman and head of programming and acquisitions Ben Quinn about the new channel, why we're seeing another season of Married at First Sight New Zealand, and the consistency in what they do.

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