Why we like it: Given Vodafone's main appeal has long been its global footprint, quite a few of our readers were confused when it tried to outlocal 2degrees and Telecom with 'Do your thing better'. But it's been combining global and local quite well of late, and, continuing the FOMO theme of the last ad and addressing the long-standing belief that you'll be taken to the cleaners by your telco if you so much as look at your phone while you're overseas, Vodafone shows what could happen if you don't take up its $5 'roam like you're at home' deal.
Who's it for: BNZ by Colenso BBDO and Revolver
Why we like it: BNZ has launched a range of innovative products since its 'Be Good With Money' brand campaign kicked off. And this Fly Buys/KiwiSaver combo is sure to get consumers' reward centres firing.