http://www.youtube.com/watch?v=qIc4V5p6ePUWho's it for: Instant Kiwi by DDB and The Sweet Shop.
Why we like it: As the kids might say: awksome.
Who's it for: ASB by Saatchi & Saatchi
Why we like it: As Look Around You proves, fake science/academia is fertile creative territory. Plus, old things are cool again, something ASB has used to good effect with a series of retro-themed animated online videos showcasing the benefits of its tertiary accounts.