TVCs of the Week: 22 July

  • TVC of the Week
  • July 22, 2014
  • Ben Fahy
TVCs of the Week: 22 July

Who's it for: Skinny by DNA, The Collective and Yukfoo

Why we like it: Skinny is basically a cheaper version of Telecom, so it's a pretty good proposition, but it's been fairly schizophrenic in its approach since launch and has struggled to get its core benefits across. This simple, direct animated spot manages to do that—and give Vodafone a nudge at the same time. 

Who's it for: TVNZ by Blacksand

Why we like it: Despite an Aussie delay causing some programming issues in this market, this spot voiced by the very funny Millen Baird continues on from where the launch ad left off with a bit of self-referential cheese and gratuitous smell the fart acting.  

Who's it for: James Hardie by Federation and Waxeye

Why we like it: Transformers are so hot right now. So what better way to promote the durability of James Hardie's Linea weatherboards than with a shape-shifting dwelling. 

Who's it for: Red Bull 

Why we like it: We need a Kiwi connection before a video features in this section and while there were no Kiwi agencies involved, we've found a loophole, because three Kiwi athletes were. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

news

Off pitch: The mission to repair the broken pitching system

Appalling, shocking, laborious, unprofessional, unfair and time-wasting were just some of the descriptions we've recently heard describing the pitching process. Suffice to say there's a ...

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit