Who's it for: NZTA by Clemenger BBDO and Finch
Why we like it: With over six million views on YouTube and a fair bit of media coverage, this one has obviously hit a nerve. And while humour worked for Ghost Chips and Blazed, the earnest, emotional approach—and a shift in focus from the drink drivers and speedsters to the many who simply make mistakes while driving—is also pretty powerful.
Who's it for: Old Spice by Wieden + Kennedy and MJZ
Why we like it: Kiwi Steve Ayson, one of the country's best directors, has a hit on his hands with this polarising number that looks at things from the mother's point of view and shows how Old Spice is to blame for making men out of their sons. And, according to Campaign Brief, it was shot in New Zealand too.
Who's it for: Otto by Heimat and The Sweet Shop
Why we like it: Another international ad with a Kiwi connection (it was directed by Mark & Louis) that shows the facts just don't add up when it comes to Christmas.
Who's it for: Carlton Dry by Clemenger BBDO Melbourne and Taika Waititi
Why we like it: Waititi has been praised for some of his recent oddvertising and this series for the Aussie beer brand shows that talent off nicely.