Who's it for: ATEED/Heart of the City by Colenso BBDO and Finch
Why we like it: Reminiscent of 'The Soundtrack to Auckland' for the Auckland Philharmonia Orchestra—except without any of the urban grittiness—this spot, which comes from the perspective of a well-travelled roadie and was also shot by Jae Morrison, aims to show that Auckland has grown up into a truly international city where 'The Show Never Stops' (except occasionally on the roads due to its poor international congestion rankings). A great showcase of all that's on offer, both natural and cultural, and appropriately shot in a style that creates a sense of constant movement.
Who's it for: Heart Foundation by Barnes. Catmur & Friends and Flux
Why we like it: Charities have long aimed to pressure people into helping their cause (often aggressively—and sometimes physically—on the street). But this animated spot showing that someone in New Zealand dies from heart disease every 90 minutes gets the balance right with an almost whimsical take on ticking off items on a bucket list.
Who's it for: TV3 by MediaWorks
Why we like it: The stars of TV3's popular Friday night line-up are all kids at heart, really. So what better way to show that than with a class photo and all of the associated antics. Kudos for including the fictional characters in the line-up—and on sneaking in a brown eye.