Who's it for: Tip Top by Colenso BBDO and The Sweet Shop
Why we like it: Put this in the 'if it ain't broke, don't fix it' category. It may be filled with an array of summery Kiwi clichés, but clichés tend to become clichés because they're so popular. Also, who cares if it's been done before, because this beautiful docu-TVC really made me want an ice cream (or, more accurately, a road trip). A prime example of the emotional story-telling power that TV still has.
There were a few other good'uns deserving of a mention this week, including the big New World musical by .99, the new Barnes, Catmur & Friends spot for Pams and Mojo's new Speight's ad.