Paranormal success for viral campaign

  • Marketing
  • October 15, 2009
  • Frances Chan
Paranormal success for viral campaign

paranormal-activity-dwrks2The surprise success in movieland this week is a bloody scary little thriller called Paranormal Activity. Shot over one weekend at the cost of NZ$20,000, the film is currently number four at the US box office. It made about NZ$10m last weekend – shamon!

How did it get this big?

Paramount Studios wasn’t sure how to market the movie, so they organised free screenings at universities and hoped a buzz for the film would spread virally online. The punt worked. It’s being tweeted about every micro-second and votes on the movie’s website for release in US towns have exceeded one million.

Audience reaction of Paranormal ActivityAudience reaction of Paranormal Activity

So does the hype match the movie? Most people are happy be shit-spooked by the low-budget effects and shaky hand-held camera, similar to the Blair Witch Project; only a few seemed disappointed.

General vibe on Twitter:

f**kin scary as hell

all I can say is I need a drink!!

It was f**king crazy.

paranormal activity was scarey! ughh shouldnt of watched it!

I'm afraid to be alone in my apartment right now

scared shitless


Youtube Video

Read more about it at www.paranormalactivity-movie.com.

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Kiwi entrepreneur looks to shake up the recruitment market with video CVs

  • Tech
  • September 27, 2016
  • Erin McKenzie
Kiwi entrepreneur looks to shake up the recruitment market with video CVs

Earlier this month, a young Auckland professional made headlines for using Facebook to try and land his dream job. Edward McKnight used ads on the social media site to target ASB staff as a way of applying for the role of youth and innovation sponsorship manager at the bank. And while McKnight has yet to be offered a job at ASB, it’s a sign that the traditional recruitment process of sending in a CV and crossing your fingers may be in for a shake-up. Hoping to do just that is the new recruitment platform PreviewMe. Set to have its beta version go live early next month, the website hopes to reduce the pain points of both candidates and employers by introducing video to the recruitment process.

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