Of sunset, sunrise and comical New Zealandness

  • TVC
  • October 26, 2010
  • Ben Fahy

Youtube Video

Who's it for: Telecom by Saatchi & Saatchi and Prodigy Films

Why we like it: 2010 was a year Telecom would probably rather forget, but it's obviously hoping to go out on a good note and has gone back to the advertising it knows best with this beautifully shot, optimistic and patriotic heartstring puller of a TVC that aims to show how New Zealanders 'can do anything from here'.

Youtube Video

Youtube Video

Who's it for: AMI by DDB NZ and Robber's Dog

Why we like it: If Flight of the Conchords is any guide, New Zealanders love nothing more than a healthy dose of good-natured self-deprecation. And holding the mirror up to some of our national foibles and endearing idiosyncrasies is a good way to put a smile on the collective dial, which is quite appropriate given AMI's 'Smile' tagline. As the old axiom goes, it's funny because it's true.

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Effies 2016: Colenso BBDO and DB Breweries’ chemistry steals the spotlight

  • Awards
  • October 21, 2016
  • Damien Venuto
 Effies 2016: Colenso BBDO and DB Breweries’ chemistry steals the spotlight

Over 500 advertising and marketing folk descended on the Langham last night for the final and, some might argue, most important event on the awards calendar. The Effie Awards are so highly coveted because the judging process places enormous emphasis on the business results achieved by creative ideas. Winning the big awards is notoriously difficult, and this was again reiterated this year with only seven gold gongs being handed over the course of proceedings. Here's the lowdown on who won what.

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