Of sunset, sunrise and comical New Zealandness

  • TVC
  • October 26, 2010
  • Ben Fahy

Youtube Video

Who's it for: Telecom by Saatchi & Saatchi and Prodigy Films

Why we like it: 2010 was a year Telecom would probably rather forget, but it's obviously hoping to go out on a good note and has gone back to the advertising it knows best with this beautifully shot, optimistic and patriotic heartstring puller of a TVC that aims to show how New Zealanders 'can do anything from here'.

Youtube Video

Youtube Video

Who's it for: AMI by DDB NZ and Robber's Dog

Why we like it: If Flight of the Conchords is any guide, New Zealanders love nothing more than a healthy dose of good-natured self-deprecation. And holding the mirror up to some of our national foibles and endearing idiosyncrasies is a good way to put a smile on the collective dial, which is quite appropriate given AMI's 'Smile' tagline. As the old axiom goes, it's funny because it's true.

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2018 RAE Awards celebrate effectiveness of research, data and insights at the Hilton

2018 RAE Awards celebrate effectiveness of research, data and insights at the Hilton

Celebrating research effectiveness, the research industry came out en masse for its 2018 RAE Awards with a glamorous evening at The Hilton on 17 August. This year’s RAE Awards attracted 50 entries across nine categories.

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