Who's it for: Telecom by Saatchi & Saatchi and Prodigy Films
Why we like it: 2010 was a year Telecom would probably rather forget, but it's obviously hoping to go out on a good note and has gone back to the advertising it knows best with this beautifully shot, optimistic and patriotic heartstring puller of a TVC that aims to show how New Zealanders 'can do anything from here'.
Why we like it: If Flight of the Conchords is any guide, New Zealanders love nothing more than a healthy dose of good-natured self-deprecation. And holding the mirror up to some of our national foibles and endearing idiosyncrasies is a good way to put a smile on the collective dial, which is quite appropriate given AMI's 'Smile' tagline. As the old axiom goes, it's funny because it's true.
While the industry focus is often placed on flashy bits happening on the surface, Contact Energy chief customer officer Vena Crawley says it's often the hard graft beneath the surface that makes the difference.