Who it's for: Dairy NZ by Josh & Jamie and Automatic Films
Why we like it: Kiwis aresuckers for a bit of good-natured jingoism. And, whether it be rugby, advertising awards or, in this case, milk production, we love nothing more than claiming mostly humble victories over other, much larger nations.
The New Zealand Blood Service's two-pronged winter donor drive by Insight and Automatic Films is also worthy of an honourable mention.
And how could we forget the Spray and Walk Away guy, who makes a triumphant return to our local screens.