MyTax.co.nz brings back energised moustache man, aims to reunite Kiwis with their money

  • Advertising
  • April 7, 2015
  • Damien Venuto
MyTax.co.nz brings back energised moustache man, aims to reunite Kiwis with their money

Tax season is upon us, and in its stead it brings long complicated IRD forms, scary non-compliance letters and a slew of advertisements that promise tax refunds. These marketing campaigns extend across all available channels and offer users a faster means by which to complete the sometimes arduous process of applying for a tax refund.

Over the last few years, MyTax.co.nz has been one of a handful of companies encouraging Kiwis to look into whether or not they qualify for a tax refund—and this year is no different. 

In its latest campaign, the company has brought back the energisedmoustached protagonist from its previous campaigns in a new series of spots that illustrate how a tax refund can reunite you with your money.

   

The campaign, developed by Christchurch-based creative agency Plato Creative and brought to life by the production expertise of Ruffell Production, follows on from last year's creative, which first introduced audiences to the the man in the blue suit: 'MyTax Man',  ​who goes to great lengths to reunite Kiwis with their tax refunds.

And according to MyTax.co.nz chief executive Lester Binns, the campaign is already paying off. Binns says that since the launch of the campaign, MyTax.co.nz website traffic has increased by over 60 percent compared to the same time last year while 2015 has seen a drastic increase in mobile traffic of over 140 percent, which points to a strong correlation between consumers watching the MyTaxTVCs and checking out the mytax.co.nz website on their smartphones.

Plato Creative was brought in to rework MyTax.co.nz's branding in 2014, and developed a look and feel for the brand, which, according to the creative agency's website, "positions them [MyTax.co.nz] as the 'heroes' of the tax industry.

This years theme ​of 'getting you and your money back together' ​is ​an​ ​evolution of last years heroic campaign, with the ​'MyTax man' ​mascot serving as the link between a collection of forlorn Kiwis and an anthropomorphic wad of cash..

The campaign also includes radio ads, but these were created by Windup Bird, the one-man agency run by John Ferriss that launched MyTax.co.nz's first TV campaign back in 2013, before the account shifted across to Plato Creative.

In addition, the campaign has also been rolled out across mobile, social and digital channels. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit