Who's it for: NZ Tax Refunds by Special Group and Finch
Why we like it: Everyone loves getting an unexpected windfall. And they've captured the difficulty of internalising such joy so you can spend it all yourself pretty well. Humour and tax, who would've thunk it.
Why we like it: It's not an easy option getting a big Hollywood star to endorse a product for a campaign that's only meant to run in New Zealand. And while there are a few booze ad cliches in the finished product, it's nicely done and it certainly caught our attention.
At the end of last year, Spotify crunched the numbers and surfed its playlists to give thanks to its users for a 'weird' 2016. Now, Spotify's brought its highly successful 'Platform for Discovery' campaign to New Zealand shores to highlight some the most bizarre habits of Kiwi listeners.