In Coke we trust

  • TVC
  • June 21, 2011
  • Ben Fahy

Youtube Video

Who's it for: Coca-Cola by Hugh Mitton

Why we like it: Coca-Cola recently ran a worldwide crowdsourcing contest on the eYeka co-creation platform and asked participants to create an illustration, photograph or video of the brand to depict 'energizing refreshment'. The contest saw over 2,600 entries submitted across the three mediums. And aspiring Kiwi film-maker Hugh Mitton, who has just started as an intern at Ogilvy Wellington, took out top prize and pocketed US$30,000 cash. Nice.

Youtube Video

Who's it for: Coca-Cola by Ogilvy NZ

Why we like it: Yeah, it's a bit cheesy and features attractive people from around the world spraying Coke all over themselves. But that OTT happiness has long been Coca-Cola's niche. And it was always going to embrace that for its RWC push. Extra points for including a massive clothesline in the final cut. The DASR will be all over that.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Queenstown set to celebrate the best of advertising

  • Event
  • July 20, 2018
  • StopPress Team
Queenstown set to celebrate the best of advertising

Queenstown Rotary Club hopes to change the perception that advertising means annoying sales pitchy commercials at the Australasian premiere of Night of the AdEaters.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit