Get your Crump on

  • News
  • October 30, 2009
  • Ben Fahy
Get your Crump on

barry_with_dogThey've been gone for nearly 15 years. But Barry and Scottie are back–and this time, it's personal.

A new website run by the Crump Family trust and dedicated to all things Barry aims to bring his books, his voice and those fantastic Toyota ads back to life.

Toyota NZ have given permission for all the Crumpy and Scottie ads–12 years worth–to be made available online.

Martin Crump says: "It's great to see those old ads with Dad and Scottie. They're timeless and all New Zealanders love them and can enjoy them again."

Mark Young, marketing manager for Toyota, says: "It's great to see the works of Barry Crump being republished and available to a new generation of New Zealanders . . . These much-loved commercials have often been requested and now, to coincide with the launch of and the re-release of A Good Keen Man, we are pleased you can see them on YouTube . . . We believe good things stand the test of time."

Youtube Video

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Wish I was there: Contiki's quid-pro-quo approach to working with influencers

  • Advertising
  • October 27, 2016
  • Erin McKenzie
Wish I was there: Contiki's quid-pro-quo approach to working with influencers

Social media stars and influencers are so hot right now, with brands across the world paying sometimes eye-watering sums to have nouveau celebs promote their products. And while this is something of a recent fad, 54-year-old Contiki built its brand on this approach long before it became fashionable. We talk to marketing director Tony Laskey about its latest influencer based campaigns, building relationships and why influencers work so well for Contiki.

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