Why we like it: Sky and DDB are making themselves pretty comfortable in the TVC of the Week La-Z-Boy of late, with a very consistent display of top notch work. And just as TVNZ announced a $15 million writedown after the TiVo blowout, Sky decides to rub some more salt into the wound with one of the best—and almost certainly the funniest—ads of the year for MySky's 'TV on your terms' campaign.
Who's it for: Air New Zealand grabaseat by .99 and Exposure
Why we like it: It doesn't have any nudity. Or any All Blacks. Or any creatures of indeterminate origin. Or any camp aerobics instructors. But it does feature a time lapse brown eye and plenty of well-choreographed Air New Zealand staff moving around a stadium to create some cool visuals and show that grabaseat sells a planeload of domestic seats for under $100. A nice idea, well executed.
With the All Blacks vs Lions matches an occasion for both hardcore enthusiasts and fairweather fans alike, plenty of brands have been quick to grab a slice of the sport's lucrative commercial pie. In honour of this, we present to you our completely arbitrary set of awards for rugby mania in adland.