Ads of the week: 21 June

  • TVC of the week
  • June 21, 2016
  • StopPress Team
Ads of the week: 21 June

Who's it for: Energy Online by Contagion

Why we like it: Firstly, we like the ad for obvious reasons. Door knockers can be annoying. It's not their fault, they're only doing their jobs, but they just are. The clip is a good follow on from Energy Online's last ad, which had a gargoyle scaring away door knockers to draw attention to its 'no door knockers' policy. This time it employed a menacing dinosaur to do the job. 

Who's it for: V Energy by Colenso BBDO

Why we like it: This clip is bursting with colour and energy, which is exactly what you would hope to see from a brand like V. The creative has an international feel, and looks like a bunch of exciting film trailers rolled into one. We like how it incorporates sport, music, dancing and other activities which require lots of energy and we've got to say, it does make V Pure look pretty desirable. 

Who's it for: NZ Fire Service by FCB

Why we like it: You'd be hard pressed to find anyone with dry eyes after watching this spot. The dark, gloomy tour through the fire ravaged home hits hard, particularly when seeing the family at the end who were lucky to escape with their lives. FCB's mixing of ash from house fires and ink, then printing ads in local papers also makes the message, being the danger of not having a working smoke alarm, all the more real. 

Who's it for: The Co-operative Bank by Y&R

Why we like it: Who doesn't want to be put-pocketed? We thought the idea of literally putting money into the pockets of the unsuspecting was a clever way of drawing attention to the bank's rebate scheme. It also keeps with the bank's less conventional approach to advertising, as seen in its previous campaigns

Who's it for: Anchor by Colenso BBDO

Why we like it: We like how well Anchor's 'Go Strong' initiative transfers over to the Olympics hype, with Anchor linking its brand with starting the day strong by having a good breakfast with its products. It's nice to see little-known, first-time Olympian Eliza McCartney put into the spotlight too.  

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Spark bankrolls music section on The Spinoff

  • Media
  • October 28, 2016
  • StopPress Team
Spark bankrolls music section on The Spinoff

Spark today announced a partnership with online magazine The Spinoff, which will allow for the introduction of a new music section on the website from 1 November. PLUS: a traitor has been appointed to edit it.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit