123

Bridget Lamont joins Loyalty New Zealand as chief marketing officer

  • Movings/Shakings
  • June 11, 2018
  • StopPress Team
Bridget Lamont joins Loyalty New Zealand as chief marketing officer

Bridget Lamont has been appointed chief marketing officer of Loyalty New Zealand, a new role which will see her report to chief executive Lizzy Ryley.

Lamont joins the company after departing Progressive Enterprises in December last year after a 13-year career. During that time, she held a variety of roles in marketing, loyalty, data-driven communications, brand strategy and customer insights. She led the Countdown marketing team as general manager of marketing from October 2011, driving the relaunch of the Onecard loyalty programme in partnership with AA Smartfuel in 2016.

Lamont and her team also won the 2016 Keith Norris Direct Marketing Organisation of the Year award for their best in class personalised communication programmes.

Prior to Progressive Enterprises, she held marketing roles at NZ Post, Sky City Entertainment Group, Ezibuy and a number of independent marketing consultancies.

Loyalty New Zealand chief executive, Lizzy Ryley, says Lamont's depth of experience and understanding of the pace and demands of both retail and services businesses, which is important to many of its coalition partners, as well as her strategic leadership, will be a key asset to Loyalty New Zealand as it moves forward.

Lamont describes her new role as the ideal blend of loyalty programme management, data-driven marketing and purpose-led brand building.

“I have been involved in, and worked with, loyalty programmes and customer data most of my career and it is thrilling to have the opportunity to join New Zealand’s pre-eminent loyalty coalition and help drive business value for the coalition and their customers."

She takes on the role in late June.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Sponsored content

The future of ad intelligence

Digital ad placement can be challenging with programmatic buying decreasing the visibility on where an ad is ultimately placed. Nick Whitehead, senior manager of client development at Nielsen, talks about how their ad intelligence solutions are shedding light in this area.

topics
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
voices

Movings/Shakings: 22 June

  • Movings/Shakings, brought to you by Marsden Inch
  • June 22, 2018
  • StopPress Team
Movings/Shakings: 22 June

Industry happenings at NZME, Creature Design, HMC Communications and Jacobs Douwe Egberts.

Read more
Sponsored content

Design on toast: why specialists eat generalists for breakfast

Chrometoaster is a high-end design and digital engineering agency that grew up alongside the internet. And, as digital becomes an increasingly important business issue, experience director Dave Turnbull explains why specialists eat generalists for breakfast.

Cannes 2018: highlights from day three

  • Awards
  • June 20, 2018
  • StopPress Team
Cannes 2018: highlights from day three

While we slept, Colenso BBDO added to its gong collection, with four Lions awarded to Pedigree’s ‘SelfiStix’. Saatchi & Saatchi also made the scoreboard with a Bronze Lion and New Zealand's success looks to continue with more finalists announced.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit