Bridget Lamont joins Loyalty New Zealand as chief marketing officer

  • Movings/Shakings
  • June 11, 2018
  • StopPress Team
Bridget Lamont joins Loyalty New Zealand as chief marketing officer

Bridget Lamont has been appointed chief marketing officer of Loyalty New Zealand, a new role which will see her report to chief executive Lizzy Ryley.

Lamont joins the company after departing Progressive Enterprises in December last year after a 13-year career. During that time, she held a variety of roles in marketing, loyalty, data-driven communications, brand strategy and customer insights. She led the Countdown marketing team as general manager of marketing from October 2011, driving the relaunch of the Onecard loyalty programme in partnership with AA Smartfuel in 2016.

Lamont and her team also won the 2016 Keith Norris Direct Marketing Organisation of the Year award for their best in class personalised communication programmes.

Prior to Progressive Enterprises, she held marketing roles at NZ Post, Sky City Entertainment Group, Ezibuy and a number of independent marketing consultancies.

Loyalty New Zealand chief executive, Lizzy Ryley, says Lamont's depth of experience and understanding of the pace and demands of both retail and services businesses, which is important to many of its coalition partners, as well as her strategic leadership, will be a key asset to Loyalty New Zealand as it moves forward.

Lamont describes her new role as the ideal blend of loyalty programme management, data-driven marketing and purpose-led brand building.

“I have been involved in, and worked with, loyalty programmes and customer data most of my career and it is thrilling to have the opportunity to join New Zealand’s pre-eminent loyalty coalition and help drive business value for the coalition and their customers."

She takes on the role in late June.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Helping national brands get local: the Brand Machine story
Sponsored content

Helping national brands get local: the Brand Machine story

During his career in advertising, Andrew Mitchell saw first-hand how challenging it was for brands with multiple locations to produce quality local marketing across their network. So, he set about starting his own company to solve the problem. Five years on, Brand Machine’s Marketing Hub solution is automating local marketing for brands around the globe.

Where to next? Local perspectives on the future of marketing
news

Where to next? Local perspectives on the future of marketing

Earlier this year, we asked industry insiders to share their thoughts on the challenges and changes facing marketing. Hear what they had to say and their solutions to some of the problems.

Ads of the Week: 13 November

  • TVC of the Week
  • November 13, 2018
  • StopPress Team
Ads of the Week: 13 November

A round of applause for ASB, White Ribbon and Tower Insurance.

Read more

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

topics
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

ASB launches 'Clever Little Life Savers' campaign with St John via True

  • Advertising
  • November 12, 2018
  • StopPress Team
ASB launches 'Clever Little Life Savers' campaign with St John via True

ASB is celebrating the nearly half a million Kiwi kids who have been taught life-saving first aid skills through the ASB St John in Schools programme with a new campaign.

Read more
TVNZ-NZ Marketing Awards 2018 best marketing communication strategy winner: Whittaker's
news

TVNZ-NZ Marketing Awards 2018 best marketing communication strategy winner: Whittaker's

Whittaker’s raised the stakes with the Destinations product launch, featuring its now-familiar ambassador Nigella Lawson calling on multiple famous friends. We take a look at this year's best marketing communication strategy.

voices

Stand up, speak out: White Ribbon launches online pledge to end violence

  • Advertising
  • November 12, 2018
  • StopPress Team
Stand up, speak out: White Ribbon launches online pledge to end violence

Most men aren't violent, but all it takes for bad things to happen is for good people to do nothing. This year, White Ribbon is asking men to 'stand up' and protect against violence by taking an online pledge and making a commitment to one of eight actions.

Read more

Movings/Shakings: 12 November

  • Movings/Shakings, brought to you by Marsden Inch
  • November 12, 2018
  • StopPress Team
Movings/Shakings: 12 November

Industry happenings at PHD, VMLY&R, I Want Orange, MediaWorks, BBR/Passion PR.

Read more

WWF assigns FCB NZ as its creative partner

  • Advertising
  • November 8, 2018
  • StopPress Team
WWF assigns FCB NZ as its creative partner

WWF has appointed FCB as its new creative partner – after years without a formal agency on the ground in New Zealand. FCB won the business following an informal pitch process and will provide the organisation with communication strategy and creative services.

Read more

Tower Insurance adds a human touch

  • Advertising
  • November 8, 2018
  • StopPress Team
Tower Insurance adds a human touch

Regardless of what life throws at them, Tower Insurance promises to help customers continue their daily routines with minimal fuss in its latest campaign.

Read more
Propel your brand ahead of the pack
Sponsored content

Propel your brand ahead of the pack

As the digital world becomes more pervasive in our everyday lives, advertisers require a consistent and transparent method of measurement to understand and evaluate the e ectiveness of ad campaigns across multiple platforms. Tony Boyte, a director at Nielsen, discusses how Nielsen Digital Ad Ratings can help bring advertising investment transparency to advertisers, agencies and publishers.

YouTube conducts nationwide survey to aid advertisers

  • Advertising
  • November 8, 2018
  • Caitlin Salter
YouTube conducts nationwide survey to aid advertisers

YouTube has conducted new audience research in New Zealand with the help of Ipsos and TNS. The team conducted 750 surveys and 15 in-home ethnographic interviews around the country, to better understand how and why people spend time on YouTube.

Read more

Powershop and Phantom Billstickers engineer a playful power shift

  • Advertising
  • November 8, 2018
  • StopPress Team
Powershop and Phantom Billstickers engineer a playful power shift

Electricity company Powershop’s latest campaign lets Kiwis be in charge with interactive street posters.

Read more

Happy holidays: Pedigree creates celebration for dogs

  • Advertising
  • November 8, 2018
  • StopPress Team
Happy holidays: Pedigree creates celebration for dogs

Deck the halls – Pedigree has created a festive holiday for dogs in its latest campaign.

Read more

DairyNZ and NZME launch a ‘clear vision’ for New Zealand’s waterways

  • Advertising
  • November 7, 2018
  • StopPress Team
DairyNZ and NZME launch a ‘clear vision’ for New Zealand’s waterways

DairyNZ and NZME have released ‘The Vision is Clear’ – a national ‘movement’ intended to inspire New Zealanders to get involved with looking after its rivers, streams, lakes and beaches.

Read more

V Energy re-releases V Black thanks to most devoted fan

  • Advertising
  • November 7, 2018
  • StopPress Team
V Energy re-releases V Black thanks to most devoted fan

V Energy has recruited a passionate fan to be the face of, and run, its V Black campaign.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit