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Kathmandu and Duffy all big names at the 27th Annual ACA Awards

The Australasian Catalogue Association (ACA) hosted its 27th Annual ACA Awards last Friday night highlighting a strong focus on effective marketing with the addition of ...

Can tech save te reo Māori? These entrepreneurs think so
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Can tech save te reo Māori? These entrepreneurs think so

As the proverb says, ko taku reo taku ohooho, ko taku reo taku mapihi mauria (“my language is my awakening, my language is the window to my soul”). And while there is plenty of attention being placed on our native tongue during Māori Language Week – and an increasing interest from Pākehā in learning the language – Census data shows the number of people who can hold a conversation in te reo Māori on the decline. Many are looking to new technologies for revitalisation – and in the hope that it could get new speakers on board, too.

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Follow the money, part one: Where New Zealand's news media is finding pots of funding gold

Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to ...

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Reaching 75 percent of regional Kiwis each month

Josh Borthwick, Stuff’s new commercial director – direct & agency, takes a look at Stuff's coverage outside New Zealand's main centres.

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A new way to consume content: Alibi spreads across multi-platforms to captivate Kiwi audiences

Production company Plus6Four has teamed up with Flying Fish to create Alibi, a crime drama series running on TVNZ Ondemand with supporting social media content. ...

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The man behind the Farmers Santa Parade floats

The Farmers Santa Parade has long been an iconic symbol that signals the start of the New Zealand summer. Incredible floats grace our streets that ...

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Netflix with advertising? Streaming service tests promotions for original content

With Netflix trialling promotional advertising between episodes on its platform, the binge-watchers' line-up is being increasingly interrupted by unwanted content. The latest advertising move makes ...

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The influence of influencer marketing

Influencers have always been a tool within traditional advertising, now the rise of social platforms has seen the popularity of them significantly increase in the ...

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Regional Rundown: how Otago advertisers and media reach local and international audiences

As part of our regional rundown series, Anna Bradley-Smith is looking at the regional media owners and agencies making hay while the sun shines and ...

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Big, beautiful branding: Is the high-end TVC a relic of the past?

Ask any industry know-it-all and they’ll tell you: In 2018 marketing is all about activating brands online. With bene ts like pinpoint audience targeting, utterly ...

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Regional Rundown: why talent is setting up shop in the Waikato

As part of our regional rundown series, Anna Bradley-Smith is looking at the regional media owners and agencies making hay while the sun shines and ...

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