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Lightbox and Qrious use data to enhance viewer experience

Working with data specialist Qrious, streaming TV service Lightbox created two models to ensure viewer satisfaction and compete against global content providers.

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Time to listen to Grown Ups

With the Baby Boomer generation continuing to influence and change the consumer landscape, future marketing strategies need to embrace their thinking. Recent research shows this is a generation that deserves attention.

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Thinking outside the box: Casper's Jeff Chapin on disrupting the mattress market

Casper is the original ‘bed in a box’ – it’s a direct-to-consumer e-commerce company selling foam mattresses which are hydraulically compressed into boxes. The US-based ...

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Cooking with gas: how Bauer teamed up with Nadia Lim to make a magzine

Georgina Harris talked with Bauer Media managing director Brendon Hill and editorial director Shelley Ferguson about spending time with Nadia Lim to understand her brand, ...

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A fusion of design and creativity: how Special Group is forging a path forward, taking challenges in its stride

In the wake of losing one of its founding partners Rob Jack and the 2degrees work, Special Group has kicked off 2018 by being named ...

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Clean, green, programmatic New Zealand

Programmatic is widely accepted as the future of ad trading. So how close are we to this future? And more importantly, how clean and green ...

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A trip through electric avenue: Mercury's Julia Jack on driving the brand into the future

It's fair to say the last two years have been a buzz for Mercury as it's rolled out a new brand and mission to educate ...

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Thinking outside the box: James Warburton and Mike Watkins on the future of APN Outdoor and billboards

After a performance that could be compared to stalling in 2017, StopPress sits down with APN Outdoor chief executive James Warburton, and general manager for ...

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Digging up the bones: the media agency commission debacle

Over the last week, the media agency commission model has been given the axe by the National Business Review. It's a decision headed by publisher ...

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'Perfect for global warming': Kiwi entrepreneurs debut Trump ice-head trays

It’s unlikely any boardroom has brought up the issue of climate change and decided on the solution of melting more ice. But in an ironic ...

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How Mercury and FCB built a car to show the power of energy

Mercury and FCB have released another round of the 'Energy Made Wonderful' campaign but they haven't just made a TVC, they've turned a classic car ...

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