As traditional billboard charts race to catch with up the different ways music is consumed and sold, Spotify is making the most of its instantly presentable data with a new website that displays the competition between rising artists.
Emerge is a contest between ten Kiwi and Australian artists each month, with the performers dropping in and out according to listening data gathered by the music service.
Spotify determines the growth in shares and reach, then listeners give artists points by hearing one of their tracks, giving it a star rating or sharing it on social media.
At the time of writing, New Zealand pop artist Tom Lark was fifth and hip hop group Smashproof was tenth. Each artist also has a bio page and list of tracks. Each week for eight weeks they're pared back until a winner is left.
“Spotify aims to deliver unique music solutions for advertisers and the ability for us to harness data in this way with Emerge is something that brands and the music industry can get excited about," says Spotify sales director David Raitt.
The winning artist will record a Spotify Session and win HP technology worth $5360 and a Spotify promotional package for a future release.
The campaign will be supported by paid media, PR and social.