DraftFCB is top of the dog show, with its Driving Dogs campaign for Mini and the SPCA taking home the Interactive Advertising Bureau's Online Creative Award for February.
Judge Lee Parkinson, managing director at Digital Ikon, says the Driving Dogs campaign is the stuff advertising legends are made of.
"A venture of this magnitude was always going to get picked up by networks globally as long as it was propagated on the net - this campaign really was viral because when the Driving Dogs sneezed, everybody caught the cold," he says.
We don't think Prince Nikolai Stroganoff III will be at all pleased with IAB's decision. with Sugar & Partner's cold-blooded kitty campaign coming in as a close runner up.