Contagion managing director Dean Taylor considers the credibility of market research in the wake of Donald Trump's successful campaign.
Marketing, advertising & media intelligence
US elections are the biggest communications campaigns in the world. JWT managing director Simon Lendrum takes a look at Trump’s success through that lense to see what can be learnt from it.
With Leicester City winning the Premier League, The Chicago Cubs winning the World Series and now Donald Trump winning the US election, it's been a year of unpredictable results. So why is it that researchers and pollsters are so bad at predicting what will happen? We do a bit of soul searching with a group of New Zealand researchers.
Everyone has something to say about last night's nail biting election and, thanks in a big part to social media, local brands were just as vocal.
With the US election now days away, Powershop has brought back the wig wearing kids in another series of Donald Trump themed satirical videos, via Special Group. However, this time Powershop is inviting Kiwis to enjoy the power by replacing his words.