There’s a battle for talent happening in the tech sector, as evidenced by the massive salaries and various sweeteners being offered by big tech companies like Facebook, Google and Apple. That battle is also being waged in New Zealand. And while it might not be on the same scale as Silicon Valley, Kiwi tech companies are also employing a range of different tactics to try and find good staff and keep them engaged. From charity schemes to creative offices to Friday kegs, here’s what TradeMe, Vend and Xero are doing.
Last month, Fairfax announced some more changes to the structure of its newsroom, with a big focus on becoming a digital first media company. And Nielsen numbers show its hub stuff.co.nz continues to move up the top ten most popular site rankings while the majority have gone down year on year. But is this digital growth translating to dollars?
TBWA\ got a big slap in the face a few weeks back when it lost the 2degrees business to Special Group. But, in what chief executive Todd McLeay says is “some consolation”, it has picked up the TradeMe business.
Just like its father/mother is in the online auction space, TradeMe Jobs is the most-visited New Zealand jobs site, reaching that goal a couple of years ago. And, it’s aiming to stay there with the help of its first-ever brand campaign via JWT.
New auction site Wheedle closed down yesterday—its second day of operation—after a slew of maintenance and security issues. But it isn’t completely throwing in the towel: managing director Carl Rees says the site will relaunch once they’re “totally satisfied that the site will provide the high level of experience we want our customers to enjoy”.
Shine’s Julian Andrews goes free range, APN announces its new Herald line-up, DDB welcomes back a prodigal duo, Admission admits many, TradeMe seeks out Vivaki, DraftFCB activates a rising star, Komli launches its mobile ad network, Ngage gets its FIX and Steve Price spruiks Panasonic’s smart TVs.