The final instalment of The Glossies for this year had one of the biggest responses yet, with over 800 votes. And it was Trilogy and Special Group’s all-natural campaign in Woman’s Day that came out on top, beating out Taste magazine’s Homebrand takeover by Progressive and Ogilvy and DB Export and Colenso BBDO’s The Wine List in Metro.
Browsing: The Glossies
Vero’s 1300kg Black Angus bull burst onto the scene in 2003 when Big launched the brand in New Zealand with the memorable TVC ‘Bull in a China Shop’. Fast forward about nine years and the Hawke’s Bay-based Sensation is still going strong and is one of the most enduring and well-liked mascots in the country, as evidenced by the fact an ad featured in Kia Ora magazine has taken out the April round of The Glossies with 24 percent of the vote, beating Landrover’s double-page spread in NZ Rugby World’s 1st XV with 19 percent and Team Architect’s ad by Glow Consulting in Home magazine with 12 percent.
We’ve searched high, low, near, far and also wide for the best ads and ‘creative executions’ in this month’s crop of local magazines and now you get to decide which one is the best by voting in the March edition of The Glossies. See this month’s entries below. And remember, there’s just one vote per computer.
Voting is now open for the inaugural Glossies. See this month’s entries below and cast your vote for your favourite magazine ad (see multi-page entries in the gallery here). And remember, there’s just one vote per computer.