Gone is the red building at 22 Stanley Street in Parnell, Auckland as New Zealand’s newest independent agency has taken over. Dubbed Stanley St, the agency is now standing on its own two feet without the support of the Ogilvy name or WPP AUNZ ownership. A bold move to break free from a holding company, Erin McKenzie sits down with the new managing director Ian Rodney to hear what Stanley St stands for.

Stanley St has put a focus on local talent acquisitions. It’s introducing five new roles into its Wellington office, including Aaron White as head of Stanley St Wellington.

Stanley St has welcomed Andrew Reinholds to its senior leadership team as head of media. In the role, Reinholds will be building on an already enviable media offering, honed by former incumbent Rachel Cormack.

New Zealand agency Ogilvy has had a shakeup this week as its managing director Greg Partington bought WWP AUNZ’s shares in the agency. The agency will now don the new moniker Stanley St while WPP launches Ogilvy International.