Browsing: spend

News
SMI figures: total agency spend exceeds $1 billion in 2017
By

2017 was another record year for agency advertising spend, with data released from Standard Media Index (SMI) showing $1.048 billion was spent on major media across the year. But will the momentum continue? We speak to SMI managing director for Australia and New Zealand Jane Ractliffe about confidence in the economy.

News
New ad spend player Standard Media Index set to give Nielsen a run for its money—UPDATED
By

When it comes to ad spend, there are a few measures available, from the ratecard-based Nielsen AIS, to the industry-supplied figures released annually by the Advertising Standards Authority, or other quarterly releases sent out by various industry bodies. But a new player is about to take the field, with Standard Media Index (SMI) launching in the New Zealand market this month.