Browsing: social marketing

News
Y&R raises a special glass to responsible drinking
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There are plenty of creative ways to sell more booze, but not quite as many to convince punters to drink less of it. So, in an attempt to clear up some confusion around what one standard drink means, Y&R and the Tomorrow Project, a social change initiative run by the country’s beer, wine and spirit producers aimed at educating consumers about responsible drinking, have given it its own special glass.

News
The power of good
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In addition to the usual suspects of ‘market share’, ‘customer retention’ and ‘campaign ROI’, Dennis Kibirev found that warm-and-fuzzies such as ‘lives changed’, ‘worthwhile causes supported’ or ‘communities improved’ were cited at the Marketing Association’s first Not-For-Profit event last week.

News
The power of like: how to win Facebook friends—and influence people’s purchase behaviour
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Many believe the US$108 billion valuation of Facebook, which started off at US$38 a share and has fallen back to around US$31 a share, was based on “option value”; on the future money-making potential of what Wired writer Steven Johnson feels is becoming a monopoly. The social networking behemoth has certainly been under the pump in the media since the IPO, but research released yesterday about the powerful effect both earned and paid messages have on purchase behaviour offered some welcome good news.

Awards/events
Nobody trusts you anymore
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Trust and loyalty are emerging as the biggest threats–and opportunities–for marketers in a post recessionary world.

Statistics from Sustainable Advantage, a research arm of Hayes Knight (now run by Nick Jones, former executive director of Nielsen Media Research), demonstrates this massive shift in consumer attitudes. Some 54 percent of respondents …