Following the worldwide unification of TBWA’s digital operations into the Digital Arts Network (DAN), Whybin\TBWA has announced that its digital consultancies Tequila and Shift have officially been melded into DAN\Auckland. And in a coup for the local agency, the Auckland arm was chosen to build DAN’s user experience (UX) lab, the network’s global centre of excellence for digital user experience design.
The Webby Awards aim to honour general internet awesomeness, and fighting it out for gongs with big global beasts like Facebook, YouTube and Pinterest are local hopes Shift for Tourism New Zealand, Resn for Toyota’s Camry Effect, Xero and DDB/Rapp Tribal for McDonald’s. And they need your votes.
This country’s diminutive stature has, according to legend, made us the perfect testing ground for technology firsts. And while it seems we always have to wait before we get our delivery of the newest gadgets, there have been a host of cool techie developments of late, from sandwich ordering to iPad apps, and crowdsourced language studies to dancing digital cows.
Shift Wellington has taken out the Interactive Advertising Bureau’s latest Bolly Award for Plunket’s www.superheroes.co.nz, a snazzy, good-lookin’ and “really well-thought out idea” that allows users both young and old to customise their own uber-hero, share it with friends and even buy superhero paraphernalia.