Industry happenings at JustOne/.99, PHD, Designworks, TVNZ, Springload, DDB, Interbrand and Cannes Lions.
Marketing, advertising & media intelligence
According to a new promotional video clip released by iSite Media via The Business, people in the New Zealand media industry, particularly those in the decision-making positions, are currently afflicted by an epidemic of agoraphobia, an irrational fear of open spaces that often precludes sufferers from going outside. The almost four-minute-long clip kicks off by depicting four high-ranking industry players—Dentsu Aegis chief executive Robert Harvey, OMD general manager Zac Stephenson, Mediacom general manager Nikki Stevens and PHD media director Lee-Ann Morris—each undergoing the struggles that come with the condition.
Carat recently had to say goodbye to 2degrees after Ikon won the business in a pitch. But it's made up for that loss with the recent addition of Dick Smith to the client roster.
Following on from the recent news that Carat took the Sovereign Insurance account off OMD without a pitch, the agency has further bolstered its client list after being appointed to manage strategy and media buying for Bendon brands like Lovable, Elle MacPherson Intimates, MacPherson Men, Davenport, Pleasure State and Stella McCartney Lingerie across New Zealand.
Aegis recently announced its official arrival on the local scene after the merging of Carat and Mitchells. And now it's announced the local launch of bespoke consumer study, the Consumer Connection System (CCS), which provides insights into how consumers choose and use media in an effort to better connect them with brands.
In this exciting installment of who goes where; Carly Flynn hits her Target, a Barrell role for Samsung, Plankton floats across the Tasman, Carat dangled to Sewpershad, a US import for MediaCom, Simpson's lovin' it at Macca's, JML Communications expands its girth, Adshel adds Atkinson, Touchpoint’s independent new chair, and Urlich is 'worth it' for L’Oréal NZ.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
UK-based Aegis Media, "the world's fastest growing marketing communications group", bought Mitchell Communication Group in June last year for AU$363 million. And Carat and Mitchell have now officially been brought together in New Zealand, with around 70 staff from a variety of businesses now beavering away in a new Parnell office.
...as Robert Harvey gets set to take up Philip O'Neill's slack, DB's Rene de Monchy departs for Singaporean shores, MEC announces a new arrival and a couple of internal promotions and TVNZ's head of news and current affairs Anthony Flannery gets set to head back to Australia.
Motorcorp Distributors Limited (MDL), the authorised importer/distributor of Jaguar, Land Rover, Range Rover, Renault, and Volvo in New Zealand, has appointed Mojo and its media arm ZenithOptimedia after a competitive pitch, leaving a rumoured agency list of Shine, Droga5 and River/GI Media in its dust.
... as Publicis Mojo welcomes a replacement executive creative director, Mango Communications says hello to two 'Mango-worthy' candidates, DNA design reels in a big one, NZ Magazines loses another editor and TV3 chooses its new European correspondent.