articles tagged 'readership'

Papers tread water on readership, celebrate digital increases, struggle for circ

  • Media
  • August 13, 2012
  • Deirdre Robert
Papers tread water on readership, celebrate digital increases, struggle for circ
Wayne's Eye View via Flickr

The magazine sector was celebrating a mostly positive swing after the latest readership, circ and, importantly, engagement figures were released last week. And while the numbers aren't quite as good for the newspaper sector, the sky is still not falling.

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Magazines maintain their mojo as latest numbers give publishers a boost

  • Media
  • August 10, 2012
  • Ben Fahy
Magazines maintain their mojo as latest numbers give publishers a boost
85mm.ch via Flickr

It's a rather interesting period in the history of magazines and, despite the prevailing belief that shiny new digital toys are killing off paper, the latest readership and circulation numbers have once again showed the market is still in fairly good health in New Zealand.

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Nielsen's CMI parade rained on as 'unprecedented' fieldwork issues affect print readership data

  • Media
  • June 14, 2011
  • Ben Fahy
Nielsen's CMI parade rained on as 'unprecedented' fieldwork issues affect print readership data

The stock imagery on the release might show people laughing with magazines, but there probably aren't too many smiles in the print industry after several unexpected fieldwork issues affected the quality of readership data for Nielsen's newly pimped out Consumer and Media Insights readership survey. 

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Latest figures show Kiwi mags holding on—and, in some cases, booming

  • Media
  • February 14, 2011
  • Ben Fahy
Latest figures show Kiwi mags holding on—and, in some cases, booming

The launch of the iPad and the expected 'tablet revolution' has put some wind in the sails of publishers who have been beaten down by the internet. But as everyone goes gaga over the new technology, it's easy to forget that good old-fashioned paper-based magazines are still putting up a very good fight, with the most obvious trend from Nielsen's latest readership figures and Audit Bureau of Circulation numbers being that Kiwi consumers are still willing to pay for good-quality specialist magazines.

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Eyeballs rising: Kiwi mags report strong and sustained bar raising

  • Media
  • November 12, 2010
  • StopPress Team
Eyeballs rising: Kiwi mags report strong and sustained bar raising

It hasn't been an avalanche this time round, but the usual dollop of press releases hit the desk today full of language reminiscent of The Property Press, with virtually every magazine claiming the publishing equivalent of “north facing sun-drenched decks” and “indoor/outdoor flow”. Still, purple prose aside, the latest readership numbers for the mags look pretty good for an industry that has taken a battering over the last couple of years. And this data will be welcome relief to those hoping the good news of three months ago was not an aberration.

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Kiwi papers suffering from bad circulation (but faring much better than the Brits)

  • Marketing
  • February 15, 2010
  • Michael Carney, Marketing Week
Kiwi papers suffering from bad circulation (but faring much better than the Brits)

In this installment of Michael Carney's Marketing Week: The latest readership results are out. Grim reading, of course. But don't wallow in self-pity. Laugh at the misfortune of others instead. Telecom announces modest sales of TiVo. But can CASPA change that? Can the iPad do for TV what the iPod did for music? The Travel Channel gets set for landing. The case of the missing asterisk. ComCom cracks down on misleading promotions.

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NZ papers weather storm; gains in 'Meatspace' announced

  • News
  • November 2, 2009
  • Ben Fahy
NZ papers weather storm; gains in 'Meatspace' announced

If you believe the hype, print is an anachronistic curmudgeon unsuccessfully fighting against an online onslaught of Twits, Tweets and Twats. But if you believe the latest readership numbers, print – in New Zealand, at least – appears to be in fine(ish) fettle.

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