oOh! media has further embraced the digital age by expanding its network of retail digital assets across New Zealand after securing long-term contracts with key shopping centres. Updated with some thoughts from oOh! Media chief executive Brendon Cook.
While the rest of the world is intent on trying to come to grips with what the digital world offers, Ikea seems satisfied in sticking with the comfort of the conventional. This was seen recently when the high-end furniture company re-imagined its annual catalogue as a state-of-the art bookbook. But working in a conventional channel doesn’t always imply simplicity. Recently, in an effort to celebrate the opening of its 30th store in France, Ikea constructed a nine-metre-high climbing wall in Clermont-Ferrand.
Out-of-home (OOH) advertising providers Big Picture, Go Outdoor and Bacbou have consolidated their billboard and bus assets to form a new company called Go Media.