News
OOHMAA announces new board
OOHMAA has announced a new board line-up bringing together leaders from across New Zealand’s out of home sector.
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Browsing: OOHMAA – Out of Home Media Association of Aotearoa
News
ASA ad spend figures raise important questions – OOHMAA CEO
Digital advertising now accounts for nearly three-quarters of ad spend here in Aotearoa, according to the latest figures from the ASA.
News
Circana launches Her View panel to spotlight women’s voices in media and FMCG
Her View offered a forum for women to share experiences, challenge stereotypes and spark new ideas for growth and leadership.
Media
knOOH launch the culmination of ‘a long journey’ – Mortal
Mortal has developed knOOH, NZ’s first unified audience measurement system that delivers consistent metrics across digital and static formats.
News
Launch of knOOH marks a new era for out of home in Aotearoa
knOOH, NZ’s first unified audience measurement system, replaces predecessor Calibre and represents a new era for the out of home sector.
Movings & Shakings
IMANZ’s Kath Mitchell joins OOHMAA as its new CEO
Out of Home Media Association Aotearoa and Calibre Audience Measurement Limited have announced Kath Mitchell as its new CEO.
News
OOHMAA research offers takeaways on what drives success in out of home
OOHMAA has launched a 24-month research study to provide data-backed insights into how out of home delivers results at a category level.
News
OOHMAA invests in future with new team structure
OOHMAA is investing in the future of the out of home industry with a new CEO role – the existing position held by Natasha O’Connor has been disestablished.
News
OOHMAA announces 2024 winners of The Speccies
OOHMAA is excited to celebrate the campaigns that made their mark and were awarded as 2024 Category winners and the Grand Prix champion.
News
OOHMAA reveals Q4 winners of The Speccies
OOHMAA has announced the Q4 winners of The Speccies, shining a spotlight and celebrating the very best in Aotearoa’s out of home advertising.
News
OOHMAA welcomes MAD Media and Broadsign
The Out of Home Media Association Aotearoa is pleased to welcome MAD Media and Broadsign to its growing network of industry leaders.
Partner articles
Showcasing the best in DOOH excellence: New Zealand’s award-winning campaigns with Perion
These recent award-winning campaigns demonstrate the power of precision, creativity, and innovation in transforming New Zealand’s DOOH landscape in 2024, says Perion.
Year in Review 2024
Vocalising the importance of OOH: Natasha O’Connor looks back on 2024
Natasha O’Connor, CEO of OOHMAA says she saw a mindset shift in 2024 as more agencies started to recognise how vital OOH is as part of their media strategies.
Opinion
Reflecting on out of home in Aotearoa: OOHMAA thoughts on 2024
Natasha O’Connor, CEO of OOHMAA provides a wrap up of 2024, sharing the highlights for her team and the out of home industry as a whole.
News
OOHMAA announces the Q3 winners of The Speccies
And the winners are… The OOHMAA team is excited to unveil the Q3 winners of ‘The Speccies’ – celebrating the best in Aotearoa’s out of home advertising.
News
OOHMAA reports continued growth in Q3
The Out of Home Association Aotearoa (OOHMAA) is pleased to announce continued growth in the out-of-home industry for the third quarter of 2024.
News
VMO joins OOHMAA
Out of Home Media Association Aotearoa is thrilled to announce that VMO has joined its ever-expanding group of Out of Home experts.
News
FCB celebrates OOHMAA honours
FCB took home two out of the five top honours for this quarter’s OOHMAA Awards for the most impactful out-of-home work, featuring Mercury and Pak’nSave.
News
OOHMAA announces Q2 The Speccies winners
The OOHMAA team has announced the Q2 winners of ‘The Speccies’, its celebration of the out-of-home advertising industry in Aotearoa.
News
OOHMAA announces Q1 finalists for The Speccies
The Out of Home Industry has announced the first round of finalists in its inaugural Awards – The Speccies, that celebrate Aotearoa’s creative talents.
News
OOHMAA launches DOOH verification standard
OOHMAA says it will provide transparency and contribute to a strategic pillar for the sector, making DOOH easier to understand and transact.
Movings & Shakings
OOHMAA appoints Paul Maher as Independent Chair
Maher brings with him a wealth of experience and leadership acumen, having held senior roles in the media, advertising, and digital sectors.
News
OOHMAA launches ‘The Speccies’ to celebrate creative campaigns
OOHMAA believes the time is right for the Out of Home Industry to acknowledge and celebrate those campaigns that have captured the eye,
News
OOHMAA figures reveal best Q1 results to date
The OOHMAA has announced its Q1 2023 revenue was up 10 percent year-on-year, at $37.5m, delivering its best Q1 results to date.
News
OOHMAA welcomes Lumo on board
Shortly after GO Media and HYPER were welcomed, OOHMAA is announcing that LUMO is also joining the ever-expanding group.
News
Go Media and HYPER join OOHMAA
OOHMAA has announced it has two new display members, Go Media and HYPER, to continue the category’s growth.
News
OOHMAA launches creative best practice guide
Out of Home Media Association Aotearoa is releasing its creative best practice guide this July to help inspire the creative process in Aotearoa.
News
OOHMAA releases results into study on OOH media market
The Out of Home Media Association Aotearoa recently partnered with Analytic Partners to examine the New Zealand media market and the role OOH plays.
News
OOHMAA releases traffic report for August/September 2021
The Out of Home Media Association Aotearoa has released its latest traffic report reflecting changes in traffic during August/September level changes.
News
Turning negatives to positives: OOHMAA promotes #OurSecondChance
OOHMAA are helping to address the world with a global campaign which draws on turning the negativity surrounding the Covid-19 pandemic into a positive. Although the…