OOHMAA are helping to address the world with a global campaign which draws on turning the negativity surrounding the Covid-19 pandemic into a positive.
Although the world has undergone drastic changes this year OOHMAA wants consumers to look at the bright side of the situation. Messages throughout the campaign ask what aspects of Lockdown consumers would like to see continue into a post-covid world such as looking out for neighbours, enjoying the outdoors, as well as the positive environmental impacts.
OOHMAA general manager, Natasha O’Connor says #OurSecondChance asks people to find the positives whether personal, societal, or environmental.
“Being part of a global campaign is extremely exciting and we’re thrilled that our members can bring the #OurSecondChance initiative to Kiwis.
“It’s a great way for us to recognise and showcase that, collectively, we’re experiencing a lot of hardship, but that we can find hope in the current climate in order to make the most of our second chance once we return to ‘normality’.”
Displayed on Out of Home signs across the world, the campaign is a collaboration between the World Out of Home Organisation (WOO) and UK-based creative agency New Commercial Arts.
“New Commercial Arts has produced a stunning campaign that reflects the new post-COVID-19 world and highlights the opportunity it affords citizens to consider what is important to them,” says WOO president, Tom Goddard.
“It is a reminder to advertisers and agencies that, as the world re-opens for business, Out of Home remains the only true global broadcast medium.”
Joining the world’s Out of Home industry, the campaign will be broadcasted across five continents, 30 countries, in ten languages, and has an estimated total media value of $25m USD.
The campaign activity in New Zealand will run for a number of weeks with participating OOHMAA members including oOh!Media, QMS, JCDecaux, Media5, and Bekon.