OOHMAA launches ‘The Speccies’ to celebrate creative campaigns

The Out of Home Media Association Aotearoa has announced the launch of the OOHMAA Awards – ‘The Speccies’ – to celebrate bold creative, and savvy media thinking.

Out of Home in Aotearoa has evolved significantly in recent years, which can largely be attributed to technological advancement, the development and expansion of world-class digital advertising assets and the rapid adoption of programmatic digital Out of Home.

The technology-led, and data-driven approach available in Out of Home now allows for an extraordinary level of creativity and audience engagement opportunities with many ways that these capabilities can be utilised to deliver campaign briefs in innovative ways. 

So, OOHMAA believes the time is right for the Out of Home Industry to acknowledge and celebrate those campaigns that have captured the eye, the creatives who understand how to engage with their audiences, the media minds that carefully crafted its execution and the clients who empowered them to innovate and push boundaries to capture attention and engage audiences.

OOHMAA CEO Natasha O’Connor says, “There is something really magical when a great creative idea and smartly executed media plan come together, especially when they play out on the bold platform that is Out of Home. With its ability to demand attention and connect with any audience, anywhere and at any time, with an impactful real-world presence, the rewards for those investing time to create stand-out campaigns are vast.’

‘We believe it is important to recognise and celebrate the creativity and innovation of advertisers in Aotearoa and are very excited to have the ability to do this in a more formal way via the OOHMAA Awards – The Speccies. We hope that by showcasing the best work in the industry, we can inspire others to push the boundaries of creativity in all its forms”, concludes O’Connor.

A call for entry for Q1 campaigns and entry mechanism will be announced on March 18.

To find out more, visit the Oohmaa Awards website.

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