Beyond the familiar names of Facebook and Google, Ben Rose encounters a few new tech players he thinks might be worth keeping an eye on.
The Clemenger Group has strengthened its grip on the Spark account, with specialist retail agency 99 being appointed as the lead creative agency on the Spark Digital account.
TRA research consultant Jeremy McDonnell finds that millennials’ shopping habits aren’t so different from those of earlier generations.
StopPress understands that the New Zealand Defence Force (NZDF) has appointed Clemenger BBDO to its creative account, ending its partnership with Saatchi & Saatchi.
ASB has announced that it will be launching a new account on the popular Chinese social media website Sina Weibo (Weibo) in a move aimed at diversifying ASB’s means of communication with one of New Zealand’s fastest growing demographics.