Advertising has long been inspired by the arts. And the creative community will no doubt appreciate the artistry in the latest music ‘video’ for Pacific Heights, which Sam Peacocke produced without the use of a single camera. Here’s a look at how it was done.
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A new OK Go music video is generally cause for great celebration, given their consistent record of producing amazing visual treats. Strangely, no-one seems to remember their music, perhaps because their videos overshadow the songs. But the band has embraced that and accepted the challenge to continually raise the bar, and it’s done it again with its latest optical illusion-heavy clip.
As digital technology advances, the lines between reality and virtual reality become increasingly obscured. And while this trend has spawned some disturbing results, the team at Auckland-based production company Mr Señor has twisted it into something creative by developing an entire music video using footage from Grand Theft Auto V.
Winter is time for breathing steam, and in New Zealand (and particularly in Dunedin flats) it often happens inside. But as this music video for Travis by Wriggles and Robbins shows, there are some pretty cool creative possibilities when you combine projections, humans and cold weather.
When life gives you lemons, go back in time and punch it in the face. That’s the message behind BJ Golnick’s entry into Saatchi and Saatchi’s global Music Video Challenge, which saw hundreds of entrants remix their original video onto OKGO’s latest track ‘I’m Not Through’.