Browsing: Media

News
Phantom spreads the love, the paste and the word in Christchurch
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One of the few positive aspects of the Christchurch earthquakes is that those from the region seem to have banded together in an effort to try and get their city back on its feet. And Phantom Billstickers, which started in Christchurch in 1982, is doing its bit by offering existing businesses that are moving to new premises, new start-ups, bands, arts groups, or “anyone with something to say” a leg up. Phantom’s Robin McDonnell says there are no complicated conditions. It’s just their way of helping. So Christchurch folks just need to bring in 100 A3 posters to the Sydenham office and they’ll stick ‘em up on their high profile sites around the city.

News
Pluk me: launch of ‘world-first’ smartphone app puts spring in MediaWorks’ step
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Mobile devices are basically seen as a necessity these days and, like a dog without its bone, there’s almost nothing more depressing than seeing a modern human try to function without its phone. For marketers, these devices offer some very exciting creative possibilities, and MediaWorks has jumped on the ‘social TV’ bandwagon and released what it believes is a world-first smartphone app called Pluk that uses audio recognition technology to deliver content from the TV straight to the user’s phone.

News
Of Auckland wankers, pink fists and offers of almost-free magazines
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Is Latte-Land really nothing more than a rabid trash hole filled with Remuera tractors and rude, abrasive people who think life doesn’t exist south of the Bombays? Idealog doesn’t think so, and it’s standing up for Aucklanders everywhere (yes, even the ones who don’t live in Auckland any more). The latest issue contends why the Auckland hate must stop and that embracing the inner wanker is key to our wealth and happiness. Property Council head Connal Townsend, Waterfront Auckland chief executive John Dalzell, and Heart of the City’s main man-about-town Alex Swny explain why Auckland is now so much more than just an international airport and endless traffic snarl-ups. Plus: former Telecom marketing head Kieren Cooney spills the beans on the company’s provocative pink fist (and how the campaign unravelled), inside IBM’s secret Kiwi lair, Peter Jackson’s tiny aero-empire that’s capturing the hearts of bearded middle-aged men all over the world, and some local blokes who turned down MTV’s millions (and lived to tell the tale). Fill your boots now. In fact, we’ll fill them for you. Subscribe to six issues of Idealog and 6 issues of NZ Marketing here and we’ll give them BOTH to you for the fantasmagorical price of $60 + GST! Hoorah!

News
Outside on the up: impressive 2011 revenue figures put smiles on outdoor dials
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The RWC certainly got the outdoor sector’s tills ringing loudly, with a 36 percent increase clocked in Q3 when compared to the same time in 2010. And while the full year totals aren’t quite that massive, the Outdoor Media Association of New Zealand (OMANZ) announced a strong finish to 2011, with gross media revenue increasing by 16 percent over 2010 to $72.4 million, the equivalent of a $10.1 million boost. 

Opinion
The Year in Review: Nigel Douglas
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Mediacom won a few big awards last year, including B&T’s overall agency of the year title and the Media Agency Network of the Year award for the third consecutive year at the M&M International Awards. In New Zealand it was behind KFC’s Double Down launch as well as the placement of media for the Z launch, and to top it all off, it also took the Revlon account off DraftFCB. Managing director Nigel Douglas pours his heart out. 

News
Jan/Feb NZ Marketing charts goods, bads and uglies of 2011—and now available on computers and jabscreens
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Cover illustration by David Dawn

We all like to squeeze in a bit of reading over the holidays. And we’ve got just the thing: a freshly minted copy of NZ Marketing magazine. For your summer reading pleasure, we’ve compiled our extremely definitive end of year list complete with the best campaigns, the epic fails, the captivating stoushes, the most-loved things, the mergers, the departures, the ship jumpers and anything else we could squeeze in. There’s also a rare glimpse into the under-the-radar success of indie agency Shine and the rather interesting results of our Salary Survey, which was conducted by The Research Agency, filled in by more than 500 people and showed a definite desire for movement in 2012. You can read the mag the quaint, old-fashioned way by buying it at the shop or subscribing here. But because you marcomms folk are so tech-savvy, you can also download an electronic version of the magazine to your device for just $6 by heading to the Zinio site (digital subscriptions for six issues are also available for $25). 

News
Global alignment sees Revlon account shift to MediaCom
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According to Nielsen’s AIS data, Revlon spent $4.1 million on advertising in New Zealand in 2010 and $3.3 million to the end of October this year (base rate card value), largely in magazines and TV, and, as part of a global alignment, MediaCom has taken over the media planning and buying in New Zealand from DraftFCB.

News
Don’t mess with Mr Inbetween: TVNZ and Sky take us inside the Igloo
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 When we asked TVNZ’s head of digital Eric Kearley in early November whether TVNZ was working with Sky and would launch a set-top box before the digital switchover, he flat out said no. But last night Sky and TVNZ brought out the big PR guns and officially launched “New Zealand’s worst kept secret”, Igloo, the mid-play TV network that offers both pay and free-to-air channels. And while there’s plenty to shout about with the new offer, there are still questions lingering about its modus operandi and whether MediaWorks will play nice. 

News
Step-changes galore as MSN fires new shots in online battle
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The online realm is a rather fluid and exciting space at the moment. Companies large and small are chopping, changing and innovating in the quest to find the most effective model and close the gap between eyeball numbers and ad dollars. And MSN, with its parent company ninemsn, is set to embark on some big changes, with a new corporate umbrella brand called Mi9 that will encompass all of its brands, new ad exchange technology that basically creates a stock-market for online inventory, an increased focus on behaviourial targeting and a renewed effort to bump up online news numbers with a portal overhaul. 

News
And the future of marketing is…
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The Marketing Association’s 2011 “Marketing Today” Conference held at The Langham Auckland began with an apt quote from William Gibson. “The future is already here. It’s just not evenly distributed yet.” And, as well as an update on all on traditional the marketing concepts like market research, direct marketing, brand management, the conference also provided fresh insight into ‘new-age’ marketing concepts like closer integration of marketing with IT, gamification and social media marketing.

News
How to pull on the public purse strings: CAANZ and government release best practice guide for agency selection
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Every year, government agencies spend more than $60 million on the purchase of advertising and media services in New Zealand. There are already some fairly rigid structures in place to make sure public entities get the best partner for the best price. But, after 12 months work by a team of senior agency and government communications practitioners on establishing Government Best Practice Guidelines for Selecting Advertising and Media Agencies, CAANZ and the Department of the Prime Minister and Cabinet have come up with a few more.

News
Supply and Ondemand: TVNZ goes online-only with Auckland Daze
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Ondemand is proving very popular with Kiwi audiences, with the stream view worm heading swiftly upwards for both major broadcasters and online video content on the major news sites going through the roof. And TVNZ is aiming to replicate the success of its interactive, digital Emmy award-winning, Ondemand-only show Reservoir Hill with a follow-up along similar lines: a new spoof comedy show called Auckland Daze. 

News
NZ Rugby World goes back to school with First XV Yearbook
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Just as sales of tennis racquets always go up in the UK after Wimbledon when mere mortals are inspired to play, thousands of rugby balls were being kicked around the day after the All Blacks’ victory as kids all over New Zealand dreamed of becoming the next Beaver. And, in an effort to tap into the increased interest in the sport at all levels and, at the same time, prepare future stars for life in the professional era, NZ Rugby World and the New Zealand Rugby Players Association (NZRAP) are set to release a special annual publication dedicated to First XV rugby. 

News
Latest newspaper stats a mixed bag for print, but big rises for online and mobile
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The latest numbers for newspapers have just been released and, according to Nielsen, readership levels for all dailies via print decreased ‘significantly’, as they did for the country’s biggest newspaper, The New Zealand Herald. But there were plenty of positives, with some readership increases, circulation remaining fairly static for most papers and massive rises in the online and mobile realms taking up some of print’s slack. 

News
Eye gauging: RWC inspires massive online traffic increase, visual and interactive content leads the way
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New Zealand’s passion for the RWC has already been shown through the massive TV ratings. And, not surprisingly, the major online publishers are also sitting pretty, with Nielsen Market Intelligence data showing the aggregate average daily unique browser numbers for all New Zealand websites in the sports category in September increasing by 58 percent to 332,837 compared to September 2010 (210,408) and 62 percent compared to March this year (205,688). 

News
Media worlds keep on convergin’ as Fairfax switches on to IPTV
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Once upon a time, newspapers were rivers of gold. But, as everyone knows, those rivers have started to dry up recently as readers went online and got their news hit for free. Now publishers around the world are embracing visual media—and competing with broadcasters—to try and fill the financial void. And Fairfax has joined that brigade with its soon-to-launch local IPTV arm. 

News
Lotto launches digital signs for the digital times
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NZ Lotteries has given the digital signage sector a big fillip with the roll-out of LCD promotional screens to 600 of its top Lotto stores around the country, the biggest roll-out of its kind in New Zealand. And so far, the enticing new technology is doing the business. 

News
Tally-ho says Munro
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After a six-year stint heading the Newspaper Advertising Bureau, general manager Robert Munro is set to depart in December. 

News
OOH la la: RWC gets outdoor industry humming
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While the Rugby World Cup doesn’t appear to have got the tills ringing quite as loudly as everyone was hoping, the out-of-home sector has certainly felt the positive effects of the tournament, with the Outdoor Media Association of New Zealand (OMANZ) announcing a Q3 gross media revenue increase of 36 percent over the same period last year.

News
Debt-laden printer accentuates the positive with new MPA partnership
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The double whammee of the recession and the digital revolution means it’s been a pretty tough time in the print industry of late. Geon was bailed out by its bankers not long ago, Benefitz has shifted its focus away from the dwindling offset printing market and the troubled Blue Star Group recently agreed upon a capital restructuring in an effort to trade its way out of $300 million worth of trouble. But Webstar, the specialist web printing division of Blue Star Group New Zealand—and the latest entrant to the local magazine printing sector—is still optimistic and has signed up as a strategic business partner of the Magazine Publishers Association (MPA). 

News
All ears: usual suspects jockey for position as latest radio survey released
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As we’ve now come to expect, the *, #, ##, ** and ^ flowed freely as the two big commercial radio players made their usual claims for the top spots following the release of the latest National Commercial Radio Survey figures. And, despite the typical murmurings about the methodology of the Research International study, which gets respondents around the country to fill in a diary about their listening habits, Gill Stewart, general manager of The Radio Bureau, says the results paint a fairly positive picture when compared to the previous year.

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