Browsing: Mai FM

Partner articles
Sounding off: Mai FM’s street cred goes mainstream

As part of a content partnership with MediaWorks, we’ve asked a few of the company’s programme directors about the performance of their brands, the state of radio and the importance of digital channels. And the rising tide of hip hop and RnB in popular culture is lifting the Mai FM boat along with it and attracting a big, young audience around the nation, says Philip Bell.

Hauraki breakfast team follow in successful stations’ footsteps, APN gets in on the cross-promotion action

Radio Hauraki has fully embraced its 13th most-listened to breakfast show tag in recent months, with Jeremy Wells’ brilliant ‘Like Mike’ section being born out of a desire to replicate Mike Hosking’s morning success and a new online video series showing the team heeding memos from on high and doing a few things guaranteed to move them up the rankings, such as using t-shirt cannons and adding some sexual tension to the mix. And, as per usual, they’ve done it in slightly unusual, self-deprecating and moderately NSFW fashion.