Browsing: Livia Esterhazy
After around 25 years spent working with various agencies under the Clemenger Group, Clemenger BBDO’s executive creative director Philip Andrew has decided the time is right to pass the baton.
After almost four years as managing director of Clemenger BBDO in Wellington, Andrew Holt has accepted the equivalent role at Clemenger BBDO Sydney, with Livia Esterhazy shifting from her role as managing partner at Assignment Group to replace him.
A few big switcheroos in Wellington, with Assignment Group, Saatchi & Saatchi and Clemenger BBDO ringing the changes, Naked lures one of its own back home, Rachel Broadmore swaps banks for booze, Ben Rose swaps bureaucracy for banks, the Orange Group ups its events arsenal, and Random House announces a new publicist.
Saatchi & Saatchi Auckland released a cheeky Valentine’s Day stunt for Tui today that allowed blokes to create DIY roses from an ad in the New Zealand Herald, and, at the exact opposite end of the Valentine’s Day advertising spectrum, the Wellington office has launched a subversive campaign for Women’s Refuge that hopes to get people thinking about what love means for some women, bring domestic abuse into the open and encourage New Zealanders to take a second glance if they suspect something isn’t right in a relationship.
The tributes are flowing for long-time Saatchi & Saatchi Wellington typographer and designer Eric De Vries, who died off the Kapiti Coast over the weekend after he failed to surface from a free-dive.
When Saatchi & Saatchi launched its ‘Get What It Takes’ campaign for the New Zealand Army in September last year, the campaign ended up becoming the most watched branded or sponsor channel on YouTube. Now Saatchi’s is at it again, this time with a unique, crafty and pretty entertaining interactive online game for the Royal New Zealand Air Force (RNZAF).
There have been a few charity auctions in recent times as various groups try to help out our beleaguered compatriots in Christchurch. But Saatchi & Saatchi has added a point of difference—and some heavy emotional resonance—to the typical charity auction for its 2011 Women’s Refuge campaign by using Trade Me as a portal both to tell the harrowing stories of those affected by domestic violence and to increase donations.
The call for entries for the NZ Post advertising tender went out late last year, as it does every three years. But, after a decade as the incumbent, Saatchi & Saatchi has confirmed it won’t be participating in the pitch process.
Saatchi & Saatchi has been appointed as the new creative agency for New Zealand rural insurance company FMG, beating out three other agencies in a competitive pitch, and taking over from ‘the heartland agency’ Tracta, previously known as Adplus.
The tagline for the 2010 Women’s Refuge appeal almost says it all: ‘Living in fear isn’t living’. But Saatchi & Saatchi Wellington have managed to say a bit more about the scourge of domestic violence in New Zealand with their creative work. And by raising awareness of what it’s like to live in psychologically or physically abusive homes, it hopes more funds can be raised to help the women and children leading fear-filled lives.
Could it be? Fastline has reported rumours from a “very reliable source” that Saatchi’s CEO Andrew Stone and ECD Mike O’Sullivan have resigned.
Numerous attempts were made to get someone, anyone, to confirm or deny, but no-one in the Auckland office – including the two men in question – was …