Browsing: Livia Esterhazy

News
Exit interview: Livia Esterhazy
By

Following news of her resignation, departing Clemenger BBDO managing director Livia Esterhazy sits down for a chat about working in adland, overcoming failures and the importance of diverse thinking.

Movings/shakings
Movings/Shakings: 28 September
By

A few big switcheroos in Wellington, with Assignment Group, Saatchi & Saatchi and Clemenger BBDO ringing the changes, Naked lures one of its own back home, Rachel Broadmore swaps banks for booze, Ben Rose swaps bureaucracy for banks, the Orange Group ups its events arsenal, and Random House announces a new publicist.

News
Subversive Women’s Refuge campaign shows it’s what on the inside that counts
By

Saatchi & Saatchi Auckland released a cheeky Valentine’s Day stunt for Tui today that allowed blokes to create DIY roses from an ad in the New Zealand Herald, and, at the exact opposite end of the Valentine’s Day advertising spectrum, the Wellington office has launched a subversive campaign for Women’s Refuge that hopes to get people thinking about what love means for some women, bring domestic abuse into the open and encourage New Zealanders to take a second glance if they suspect something isn’t right in a relationship.

News
Saatchi & Saatchi unveils game plan for new Air Force campaign
By

When Saatchi & Saatchi launched its ‘Get What It Takes’ campaign for the New Zealand Army in September last year, the campaign ended up becoming the most watched branded or sponsor channel on YouTube. Now Saatchi’s is at it again, this time with a unique, crafty and pretty entertaining interactive online game for the Royal New Zealand Air Force (RNZAF).

News
Saatchi & Saatchi auctions emotion in new Women’s Refuge campaign
By

There have been a few charity auctions in recent times as various groups try to help out our beleaguered compatriots in Christchurch. But Saatchi & Saatchi has added a point of difference—and some heavy emotional resonance—to the typical charity auction for its 2011 Women’s Refuge campaign by using Trade Me as a portal both to tell the harrowing stories of those affected by domestic violence and to increase donations.

News
Saatchi Wellington unveils harrowing new Women’s Refuge campaign
By

The tagline for the 2010 Women’s Refuge appeal almost says it all: ‘Living in fear isn’t living’. But Saatchi & Saatchi Wellington have managed to say a bit more about the scourge of domestic violence in New Zealand with their creative work. And by raising awareness of what it’s like to live in psychologically or physically abusive homes, it hopes more funds can be raised to help the women and children leading fear-filled lives.

News
Resignation rumours at Saatchi & Saatchi denied – for now
By

Could it be? Fastline has reported rumours from a “very reliable source” that Saatchi’s CEO Andrew Stone and ECD Mike O’Sullivan have resigned.

Numerous attempts were made to get someone, anyone, to confirm or deny, but no-one in the Auckland office – including the two men in question – was …