Kordia has delivered television and radio to our homes for the last 60 years, enjoying relative anonymity. But the switch to digital later this year leaves the state-owned telco competing with the likes of Gen-i, Telecom, and Telstra for slices of the telecommunications pie. So, Kordia and Silk Communications have come up with some novel ways to gain the attention of the people who count. Literally. The chief information officers (CIOs), by appealing to their inner geek.
…as David MacGregor goes solo, Dave Shoemack gets a plum posting in Holland, Telecom’s punching bag departs, Fujikistan goes international, Andrew Mehrtens gets Gallic for TV3, The Press wins plaudits at PANPA, Mango activates an expert, CAANZ adds to its stable, Orangebox cuts cake, Kordia shacks up with PPR, and The Economist names a new sponsorship and marketing guru.
Perceptive has made more than a few waves in the marketing and research biz since it was established in 2004, having taken 24th place on the 2009 Deloitte Fast 50 list and signing up over 90 clients in New Zealand, Australia and Hong Kong. Here’s what Chris Pescott, the founder, big cheese and 2009 Ernst & Young Entrepreneur of the Year finalist, thought about 2010.