It was a year of light and shade for DDB NZ. In the plus column, it took the no. 1 ranking at Spikes Asia, won more Cannes Lions than ever, was named the Campaign Asia Agency of the Year, won most effective agency at the Effies for the second year in a row, welcomed new clients BMW/Mini, Speights and Telecom (through Dynamo) and made some fairly big changes to the executive structure as Sandy Moore stepped back and Chris Riley stepped in. On the other side of the equation, it was forced to let a few staff go late in the year after losing VW and George Weston Foods to Colenso BBDO and it's currently seeking a new ECD after Andy Fackrell took up a regional role in Australia. Here's managing director Justin Mowday stoking a few coals.
Marketing, advertising & media intelligence
It hasn't been the best of years for DDB. But after parting company with longtime client VW recently, it didn't have to wait long to find a replacement and it will be starting next year on a good note with a different German car-maker—BMW—on its roster.
David Walden used to say that those working in advertising were paid danger money because you never knew when clients would walk out the door. And, after losing a couple of accounts recently, DDB NZ has felt the burn.
The Warehouse has transformed its offering in recent times, allocating $430 million over five years to refit its stores, improve the customer experience, increase the number of staff on the floor, stock a better range of products and brands and communicate the offer more effectively with the market. That's led to nine consecutive quarters of profit growth and an increase in sales to $1.55 billion. But while its regular customers were aware of all the improvements, those who had written it off years ago still had some engrained negative perceptions. So, with the help of DDB, it's faced up to them with The Warehouse Challenge.
One of the world's most enduring and successful agency-client partnerships has come to an end in this part of the globe, with Volkswagen saying goodbye to DDB after 11 years and, in another slightly surprising decision to follow up from last month's 2degrees pitch, choosing Colenso BBDO as its agency.
Not long after one seemingly solid agency-client partnership came to an end when 2degrees shifted from TBWA\ to Special, another seemingly solid agency-client partnership is also up in the air, with Volkswagen putting its business up for pitch. Plus: Hyundai's recent move.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
After almost 1,000 votes, the entertaining fish out of water tale that aims to show that Westpac has ways of helping customers into their own house has taken out the StopPress/MediaWorks People's Choice Award. Micheal Healy, Westpac's portfolio director — brand and marketing, takes us through the thinking behind it.
Toyota is renowned for creating brave, entertaining and memorable advertising that resonates with New Zealanders. And it continued that trend last year when it introduced the nation to a car-loving cat called Alloroc, the furry star of the ad that took out the 2013 StopPress/MediaWorks TVC of the Year Award.
Rialto is a slightly under the radar New Zealand media success story. And it's coming up 13 years old. So to celebrate its transition into the teens, it's been given a thorough going over, with a new look and feel created by Intebrand and a new self-aware print, radio and digital campaign via DDB that aims to attract a broader demographic and position Rialto as 'The Storyteller'.
Instant Kiwi is all about giving low-level gamblers a short, sharp thrill. And DDB has brought that idea to life in its latest campaign, one of the first executions to feature New Zealand Lotteries' new over-arching tagline 'Winning Happens'.
Jon Ramage back in the game, DDB goes digital, Thick as Thieves hauls Oates, Super Liquor man moves up the chain, CAANZ believes the children are our future, and Pack & Co adds another impressive establishment to its portfolio.
After around three years in the role of managing director at DDB, Justin Mowday has moved up the chain and been named as chief executive, with Sandy Moore, who has been with the agency for 23 years—and at the top since 2007—stepping back to a part-time role. And in another big change, Mowday will be working closely with Chris Riley, who is moving from his role as managing director at OMD into the newly created role of chief operating officer.
Spark Group's silo-breaking, DDB to welcome some senior muscle, Dow Design adds a senior (and musical) creative, Nikki Walker joins Finch, Yukfoo looks overseas, Air New Zealand honoured (again) and Social Media Club gets a jolt.
'Flatties', the entertaining home loan-related follow-up to Westpac's 'Start Asking' brand campaign by DDB and Prodigy, managed to beat out its big brother in the Jan/Feb instalment of Campaign Review in NZ Marketing magazine after taking second place. And it's followed that up by winning the November round of the Colmar Brunton Ad Impact Award.
Westpac's Martine Jager on asking questions, getting answers and New Zealand's dire financial literacy stats
As the centrepiece of Westpac's new 'Start Asking' campaign shows, New Zealanders can talk about almost everything these days, whether it be politics, religion, war, sex, existential issues and, of course, Rugby World Cup wins. But, as Westpac's general manager of marketing and customer experience Martine Jager says, we're still not comfortable talking about money. So can the bank actually change that?