articles tagged 'Justin Mowday'

No more awards, please

  • Opinion
  • June 15, 2016
  • Justin Mowday
No more awards, please
Who's keen for a Kinsale Shark?

DDB chief executive Justin Mowday on the horde of advertising awards shows out there and whether they're losing their meaning.

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Coming clean: is getting Volkswagened worth the risk?

  • Marketing
  • October 2, 2015
  • Ben Fahy
Coming clean: is getting Volkswagened worth the risk?

When it comes to corporations, history shows that consumers tend to forgive accidents—and even stupidity. But willful deception is another kettle of fish. And Volkswagen inventing technology to cheat on its emissions tests is about as willful and deceptive as it gets (if it wasn’t so evil, you could almost applaud their inventiveness). So far, it has had a major impact on Volkswagen’s share price (and other car brands’ share prices), it is getting ready for a recall of 11 million cars, billions of dollars in fines are on the cards and the first of what could be many lawsuits have already been filed. Some believe it could bring Volkswagen to its knees. So can the company recover from this reputational car crash? And what can marketers learn from the saga?

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Speight's online competition promises to cure shed envy for ten Kiwis—UPDATED

  • Advertising
  • May 7, 2015
  • StopPress Team
Speight's online competition promises to cure shed envy for ten Kiwis—UPDATED

Earlier this year, Speight's introduced Kiwis to Little Henry, the not-so-little Kiwi bloke who gathered his friends together to build a glorious shed featuring masculine decor, a dartboard and pull-out barbecue. This ad no doubt created envy in the hearts of many loyal Speight's drinkers and the brand has now responded by launching an online competition that will give ten* lucky Kiwis a similarly legendary shed.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
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Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

DDB formalises its in-house production unit and dubs it Maker

  • Advertising
  • February 20, 2015
  • Holly Bagge
DDB formalises its in-house production unit and dubs it Maker

DDB launched an in-house production unit, appropriately called ‘Maker’, about six months ago and says its ability to quickly create digital content for its clients is resulting in increasing demand.

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Year in Review: Justin Mowday, DDB

  • Year in Review, brought to you by Font
  • December 23, 2014
  • StopPress Team
Year in Review: Justin Mowday, DDB

In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here's what Justin Mowday, chief executive of DDB NZ, thought about 2014.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Steinlager stops some of a nation with Trubridge dive

  • Advertising
  • December 5, 2014
  • StopPress Team
Steinlager stops some of a nation with Trubridge dive

William Trubridge didn't quite manage to break his own free-diving world record on Wednesday morning. But, with the help of a big push from Steinlager and a live broadcast from TVNZ, he did manage to get plenty of New Zealanders watching the attempt on Breakfast.

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DDB, Colenso and OMD collect 'best in category' gongs at Campaign Asia-Pacific Awards

  • Awards
  • December 1, 2014
  • StopPress Team
DDB, Colenso and OMD collect 'best in category' gongs at Campaign Asia-Pacific Awards

Campaign Asia-Pacific magazine has named DDB as New Zealand's creative agency of the year as well as the runner-up digital agency of the year. Also continuing its winning streak was Colenso BBDO, which picked up the gong for New Zealand's best digital agency. And OMD also left with silverware picking up the award for the best media agency in New Zealand.

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Mowday issues a charitable challenge for KidsCan Santa Run

  • Charity
  • November 28, 2014
  • StopPress Team
Mowday issues a charitable challenge for KidsCan Santa Run

The ALS charity got a whole heap of cash by challenging people to tip a bucket of icy water over their heads. And KidsCan is hoping its challenge—getting people to don a Santa suit and do a short run—will too. So, to help bump up the numbers, DDB has laid down the gauntlet and challenged other ad agencies and corporates to get involved in the event.

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Speight's and DDB grin and bear it as Karl Burnett makes an uncomfortable return

  • Advertising
  • November 21, 2014
  • Ben Fahy
Speight's and DDB grin and bear it as Karl Burnett makes an uncomfortable return

Speight's comically masculine southern man campaign idea had a long and very successful run, and its previous agency Shine attempted to bring the idea into the modern era with the 'Knowing What Matters' campaign. DDB took over late last year and, in one of its first major campaigns, it's moved it even further away from 'Good on ya mate', with its ad for Speight's Alchoholic Ginger Beer featuring some major self-deprecation from ex-Shortland St star Karl Burnett and a massive pun.

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Movings/Shakings: 11 November—UPDATED

  • Movings/Shakings, brought to you by Marsden Inch
  • November 11, 2014
  • StopPress Team
Movings/Shakings: 11 November—UPDATED

Changes at Westpac, Vodafone, NZME, OMD, Southern Cross, Y&R, Mai, Farmers, The Sweet Shop, Snakk Media and Porter Novelli.

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DDB and SparkPHD sworn in as Auckland Council's lead agencies

  • Advertising
  • September 24, 2014
  • Ben Fahy
DDB and SparkPHD sworn in as Auckland Council's lead agencies

After a five month pitch process, DDB and Spark PHD have been named as lead creative and media agencies for Auckland Council, beating out .99 and the incumbent Ogilvy & Mather. But Council has yet to decide which agencies will be handling its digital and arts and culture accounts.

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Icebreaker picks DDB to help continue its international expansion—UPDATED

  • Advertising
  • September 16, 2014
  • Ben Fahy
Icebreaker picks DDB to help continue its international expansion—UPDATED

Plenty of Kiwis have Icebreaker products in their drawers, and, as the brand has gradually expanded outside of New Zealand's borders, so do an increasing number of foreign folk. And now the pioneering apparel brand has decided to partner with DDB New Zealand to help gets its woolly gear on more of them.

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Steinlager adds some oxygen to William Trubridge's dives into the deep blue—UPDATED

  • Advertising
  • July 4, 2014
  • Ben Fahy
Steinlager adds some oxygen to William Trubridge's dives into the deep blue—UPDATED

The Red Bull Stratos campaign, which saw madman Felix Baumgartner jump from a capsule approximately 39 kilometres above Earth, was one of the most watched brand-sponsored events in history. And Lion and DDB are attempting to do something similar, with a new campaign for Steinlager Pure that aims to drum up interest in Kiwi free diver William Trubridge and the upcoming effort to break his own world record of 101m.

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How very revealing: new tool shows the true identities of anonymous StopPress commentors

  • Media
  • April 1, 2014
  • StopPress Team
How very revealing: new tool shows the true identities of anonymous StopPress commentors

Around the world, media owners are making changes to their commenting policies, with Google enacting a controversial real name policy on YouTube and Popular Science removing the comments section altogether because it felt ill-informed views "can be bad for science". StopPress has plenty of great, insightful commentors. But many of them prefer to stick the boot in and push their own pseudonymous agenda, so, in the interests of transparency, the real identities of anonymous commentors can now be revealed with the click of a button.

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A burning question: Stihl and DDB give Kiwis a dilemma with alternative ending campaign

  • Advertising
  • March 18, 2014
  • Ben Fahy
A burning question: Stihl and DDB give Kiwis a dilemma with alternative ending campaign

The sibling rivalry, cruelty and dastardly power (tool) games seen in Stihl and DDB's advertising first kicked off in 2009 with 'Bequeathed' and returned a few years later with 'Mercy Dash'. And now the brothers are back in another campaign that asks Kiwis a difficult question: in a raging barn fire, would you save your cherished chainsaw or a cute little lamb?

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