Browsing: Jenene Freer

Movings/shakings
Movings/Shakings: 4 May
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May the fourth be with you as Contagion announces a creative promotion and a new piece of business, McDonald’s adds two to the grill, Rawdon Christie makes it an English breakfast, nzgirl finds its new general manager, Datamine welcomes a new geek, Sir Dryden Spring steps down and Phantom Billstickers crows about a new Auckland site.

News
GrabOne offers instant mobile gratification, Flossie.com taps into ‘quiet-time’
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Following in the footsteps of Facebook Deals, Groupon Now and other large deal-providers offering location-specific discounts in real-time, GrabOne has launched its version in New Zealand, Instant. And, on the same day, Flossie.com has also relaunched itself as “a quiet-time appointment channel for the hair and beauty industry” in an effort to tap into the burgeoning deal-hunting consumer movement.

News
Idealog – Flossie and glossy
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Idealog magazine hit news stands today, featuring a cover story on grouponisation and the daily deal site sector – how Jenene Freer is relaunching Flossie.com as a daily deal site (or ‘vanity club’ as she describes it).

Opinion
Twitter for dummies
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Over the past month we’ve rolled out our Colmar Brunton nzgirl Women’s Tracker presentation to agencies and clients and one of the key discussions from the preso has been around Twitter. While the most commonly bandied-around, unlikely-to-be-grounded-in-fact number of participators in New Zealand is around nice percent I suspect the reality is much smaller.  And in an industry more likely to be exposed to new communication tools, I found only a very small number of people actively participating. In some agency meetings, often in a room of twenty media buyers, not one of them was tweeting.

News
Colmar Brunton seeks to understand women through nzgirl partnership
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While the way of the woman may be a little difficult to figure out at times, Colmar Brunton is hoping to gain a little insight by working with nzgirl.co.nz. The two have teamed up to to create the Colmar Brunton Women’s Monitor, a monthly survey that nzgirl innovations director Jenene Freer says will take a unique approach to questioning on attitudes.