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Focus on the feeling you’re selling
Marketing is more than selling a product, it’s about how you make people feel, says brand and retail strategist Nick Gray.
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Browsing: iMedia
News
The execution trap facing Kiwi retail leaders – iMedia
Recent data from the iMedia Retail Summit suggests senior leaders want more time for strategy and innovation rather than constant execution.
Year in Review 2025
Year in Review 2025: Sonia Sutherland
iMedia’s Sonia Sutherland says that in the age of AI, 2025 was all about recognising that human connection is our superpower.
Partner articles
Wingmaven to share expertise at iMedia Future of Marketing Summit
When working in marketing, it’s important to remember that you are not alone, says Jenn ten Seldam, co-founder of Wingmaven.