From outdoor to digital to good old fashioned print, advertising has taken many forms over the years. Now, in an innovative new way to promote its Baconator range, Wendy's is advertising on billboards in popular video games.
Marketing, advertising & media intelligence
New Zealand ad-tech company ikemu has secured an international deal with one of Japan’s largest crowdsourcing platforms, Lancers Inc.
When Telecom unveiled ShowMeTV—a name that was ditched shortly afterwards—it was billed as the Netflix of online television in New Zealand. And now, in a seeming effort to create the Netflix of online gaming, the telco is launching a cloud-gaming streaming service called Aircade.
A new clip for Sony's Playstation Plus subscription service is out to explode the stereotype that gamers are a lonely bunch. It takes us on a ride through a series of experiences that could only happen in our imagination, or a game, and shows how these things are better done together. Or, using multiplayer.
Call of Duty fans gear up for a new version of the game franchise every November and this time the campaign is giving unsuspecting victims a fright in the most unlikely places. That's because fanatics in the Faboom spot show their colours on the job.
Kiwi marketers can tap into new revenue streams in the world of social sports gaming, played out at events and internet cafes and watched via online TV, a Wellington researcher says. Victoria University's Dr Yuri Seo says the eSports world is a far as you can get from hibernating at home playing games. And it means new ways for brands to reach consumers through games.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Sleepy geeks across New Zealand woke up at 5 AM this morning to take a look at Microsoft's latest addition to the console wars, the Xbox One. General consensus seems to be Microsoft has another hit console on its hands – but many here in New Zealand are apprehensive about how many of the features announced this morning will make the flight across the Pacific Ocean.
Auckland tertiary institute builds gamer community to attract students to its new game development degrees. And zombies.
Hawke's Bay man creates iOS game from home which has taken the app world by storm, now sitting pretty in the Apple App charts.
Gamers usually like to escape reality. But, as part of a YouTube campaign for Turtle Beach, a company that designs, manufactures and markets high quality audio peripherals for video game consoles and personal computers, Droga5 NZ has reversed that scenario and taken a 24 year-old Kiwi gamer named StatiC (real name Phil) on a journey through a real warzone, Iraq.
They take you on that journey’: Briscoe Group’s Fiona Stewart on partnering with Data Insight to deliver tangible business results
Recent research shows that gaming now takes up more of people's time online than email, video and auctions combined. It's certainly a fast growing and deeply engaging market, but it's still often misunderstood. And Pursuit PR is aiming to change that and help organisations apply gaming’s engaging and persuasive powers to marketing, training and social change with InGame, which director Stephen Knightly is touting as New Zealand’s first video games consultancy.